Head of Marketing & Communications, Services

Kalmar keeps global trade moving. Our innovative solutions contribute to every fourth container movement in the world and help transform the future of cargo and material handling. We believe in collaboration, delivering on our promises and that people make the difference.
Do you want to make your next move count? With us, you can.
Are you passionate about transforming services into a competitive advantage? We're seeking an innovative and strategic thinker to fill the role of Head of Marketing & Communications for our Services Division.
In this pivotal role, you will work as a Marketing & Communications Business Partner for the Services Division. Responsibilities include positioning and communicating Services as a competitive edge for Kalmar, as well as developing and executing data-driven marketing processes, concepts, and communication activities aimed at various stakeholders. These stakeholders encompass customers, partners, investors and analysts, as well as current and future employees.
This is a hybrid position with possible location at Kalmar major sites in Finland or Sweden and occasional worldwide travel is required.
Main tasks and responsibilities
Create Marketing & Communications strategy for Kalmar Services in line with the Kalmar Marketing & Communications strategy and implement it across the Services portfolio as well as internal and external stakeholders
Collaborate with Services Business Lines and Kalmar Regions to create and execute go-to-market strategies and plans, actively positioning our Services offering to bolster global Services sales for both existing and prospective customers
Strategise and execute targeted digital marketing campaigns and customer engagement initiatives to generate leads for Services sales
Foster the adoption and utilisation of Kalmar’s digital services and solutions, including e-commerce, internally and externally
Spearhead Kalmar’s thought leadership on Services-related themes and topics, initiating proactive content marketing activities across digital channels, conferences, and industry events
Ensure alignment and consistency of the Kalmar brand in Services-related touchpoints and channels
Collaborate with the Services Leadership Team as a team member, and drive strategy, change, and internal communication within the Services organisation
Support Head of Services and the Services Leadership Team in stakeholder communication, including participation in investor events and other engagements
Partner closely with other Kalmar Divisions to enhance service sales across the entire Kalmar portfolio
Develop annual marketing plans, manage budgets, and conduct follow-ups for the Services Division
Fulfil Line Manager duties with one direct report.


What you’ll need to succeed
Education
University degree in marketing or related field.



Experience
Approximately 10 years of experience from B2B marketing & communications preferably in a global industrial environment
Experience from Services marketing is a benefit.


Competencies
Strategic yet hands-on: You possess a strategic mindset enabling the creation of comprehensive marketing and communications strategies for various stakeholders such as customers, investors & analysts, and employees. Simultaneously, your role involves driving the execution of these strategies across different stakeholder groups
Customer-centric: Your aim is to engage with our customers, thoroughly comprehend their needs, and prioritise boosting sales while enhancing customer engagement through value-based marketing and communications
Results-driven: Demonstrating a track record of developing and executing targeted marketing programs, concepts, and lead generation campaigns within specified deadlines, budgets, and set targets. Your focus remains consistently on achieving results, spanning from planning to execution
Content marketing expertise: Proficient in crafting compelling content tailored for diverse stakeholders and channels, fostering thought leadership within our industry. Additionally, you possess fluency in writing English
Digitally savvy: Profound understanding of digital and interactive marketing concepts and technologies, encompassing social media, web, mobile, and AI
Self-driven: Capable of swiftly accomplishing tasks independently and in a structured manner. Your proactive and transparent communication style extends across various stakeholders
Team player: Collaborative work with senior executives in the Services Division, Business Lines, and Regions is integral. Furthermore, you play a key role within the global Kalmar Marketing and Communications team, and are able to bring together individuals from diverse organisational units
Passionate: Combining a creative yet analytical mindset, you exhibit passion for our business and industry, setting high standards. Embracing a can-do attitude, you're open to experimentation.



You will be part of
We believe in our people as it is our people who really make the difference. We always work in close collaboration with our customers, deliver on our promises and never walk away no matter how big the challenge. We succeed because we do it together.
With us, you will have the opportunity to realise your potential and become an important member of our global team.
More benefits:
We offer a competitive salary and comprehensive benefits package geared to boost health and wellbeing
All our employees are offered comprehensive Learning & Development opportunities, annual development plan and career progression opportunities
In most of our positions, you have flexible working hours and hybrid work (combination of remote work and on-site work)
Y will join a truly international working environment and support making global trade faster, smarter and more sustainable.



Interested to join?
For further information please contact Maija Eklof, Vice President, Marketing & Communications, Dealer Management and Customer Insight, by email at maija.eklof@kalmarglobal.com


Kalmar is part of Cargotec
Kalmar is the global leader in sustainable cargo handling for ports, terminals, distribution centres and heavy industry. With our extensive electric portfolio and global service network, we help our customers move towards safer, more eco-efficient and productive operations. Together, we develop innovative solutions that shape the future of our industry, improving our customers’ every move. www.kalmarglobal.com Kalmar is part of Cargotec.