Head of Marketing, Nordics

Company Description
IFS is a billion-dollar revenue company with 5000+ employees on all continents. We deliver award winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really matters–at the Moment of Service™.
At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.
We celebrate diversity and accept that there are so many different perspectives in this world. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.
By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.
We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs.
If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.
Job location can be Stockholm, Oslo or Copenhagen.
Job Description
As Head of Marketing you are responsible for management of the marketing team in the Nordic region; of which primary purpose is to develop and implement field marketing strategies and plans across the region to meet organizational objectives around lead generation, brand awareness and customer retention.
You will be responsible for increasing the pipeline both for new accounts as well as installed base. Your primary objectives will be to generate new qualified leads, open doors and position IFS towards key target prospects and influencers, which will involve increasing brand awareness. You report directly to the VP Marketing Europe North & Central.
In this role you will;
Manage and develop the Nordic marketing team.
Planning and execution of the Nordic Marketing strategy and plan aligned with market unit GTM plan and objectives.
Demand generation - Drive leads and pipeline creation (Top and through the funnel) focusing on net new customers as well as cross sell/upsell to our customer base.
Overall responsibility for building brand awareness, brand management and corporate identity locally.
Support management with pipeline, market and segment insight and analysis
Collaborate with the central marketing team to build industry campaigns, and then own the localization and implementation in Nordic.
Ownership of local marcom activities including running events, public relations / communications together with appropriate agencies. Manage the local Nordic IFS website.
Manage digital marketing platforms including social media and search engine marketing
Monitor, review and report on all marketing activities and results.
Budget Responsibility. Plan, forecast and submit budget requirements.
Responsible for developing relations, initiating, and implementing activities targeting influencers and partners.
Manage external productions, deliveries, and development of sales material.

Qualifications
5+ years’ experience in a business-to-business environment working with strategic marketing, preferably within the software industry.
Proven ability to develop, execute, and manage a cross-functional integrated marketing strategy and execution plan to ensure achievement of business objectives.
University degree within business or marketing
Experience from managing a marketing team as well as working closely with sales.
Creative innovator who can inspire and motivate the Nordic Marketing Team and create enthusiasm for the work of the Marketing department in the company
Ability to multi-task and work under pressure, meet deadlines and able to work independently and proactive.
Good presentation skills and ability and confidence to interact with internal/external customers/stakeholders.
Social and outgoing, the ability to talk to people, a good relation builder
Ability to work across a matrix organization.
Excellent verbal and written communication skills. Fluency in a Nordic language and very good English is required.