Head of Paid User Acquisition

Did you know that fishing is the world’s most popular hobby? We do! And here at Fishbrain we have created the world’s largest social network dedicated to people who love fishing. We want to make sure that we can give them the greatest experience possible and make their fishing dreams come true, no matter where they are in the world.
We have over 13 million users all over the world who have logged over 12 million catches in our app. We’re growing fast, both in our social network and in the company, which is why we’re looking for a Head of Paid User Acquisition to join our team.
We’re looking for a Head of Paid User Acquisition to lead our paid user acquisition team, focusing on increasing app user growth, subscription revenue, leading a team of specialists and driving a positive return on ad spend.
As a Head of Paid User Acquisition at Fishbrain, you will be responsible for management of a team, ad campaigns and budgets for our app and eCommerce platform. You will be responsible for all aspects of paid user acquisition for our goals, which will require analysis, reporting and forecasting as needed. You will be required to report findings and optimizations to the Chief Performance Marketing Officer and wider Marketing team as necessary as well. You will report directly to the Chief Performance Marketing Officer.
Please submit your application in English.
Your daily work will involve:
Responsible for developing, implementing and managing campaigns on multiple digital platforms that drive both app and web traffic and conversions.
Optimise towards low customer acquisition cost (CAC) and high return on ad spend (ROAS).
Managing prospecting and remarketing on Search, Shopping, and Display
Coordinate with internal functions (Commerce, growth, finance, creative, product) to ensure continued performance and growth.
Coordinate with and brief sales team on Google best practices and requirements
Creative and data-driven, adept at delivering ideas, content, and metrics.
A self-starter that is able to take projects from strategy through execution with a high attention for detail.
Conduct A/B tests and analyze results to garner insights and optimize campaigns.
You are interested in the latest app trends, web trends and technologies.
Own relationships with partners and media owners

What we are fishing for:
5-7 years working experience within performance marketing
Expert knowledge of Google Adwords, Google Merchant Centre, Facebook Ads and Bing Ads, Apple Search Ads
Expert knowledge and experience with App Marketing, growth and subscription businesses
Good with Google Analytics, Google Tag Manager and wider Google marketing stack
Previous experience with B2C eCommerce
Experience of Business Manager and good understanding of handling advertising on Facebook, Instagram and other social networks.
Has good knowledge of driving traffic, ad optimization and customer acquisition
Fluent in English. Preferably American English



Some Preferred "Nice to Haves":
Knowledge or experience with magento or similar eCommerce CMS’
Knowledge and experience of marketing in the USKnowledge of handling large eCommerce assortments & brands
An angler, someone who fishes or engages in outdoor activities


Our Bait
We have trust in our employees which means that 1. you will be given a lot of responsibility from day one and 2. we value your opinions and and ideas. No matter the team, everything we do has an impact on our users and on Fishbrain as a company. Our culture is very important to us. If you have a “win as a team” mentality, are passionate and like to have fun, then Fishbrain is the place for you!
Feeling hooked? Throw us a line!