Head of Personalization and Data Insight

Nordic Choice Hotels is the industry rebel and one of the largest hotel groups in the Nordic region. We do not believe in a standard hotel that suits everyone. With stylish Clarion Hotel, warm Quality Hotel, urban Comfort Hotel and more than 20 independent hotels, we let the guest choose from the full range of hotel experiences. We base our hotel operations on three equal bottom lines: People, Planet, Profit.

For 25 years we have challenged the status quo in the hotel industry, and we promise to continue to do so. Nordic Choice Hotels is no ordinary firm, and hence, seeks extraordinary people to join our never changing passion to deliver the best guest satisfaction in the industry. During 2016 we established a new company within Nordic Choice Hotels called eBerry. Its main mission is to transform the digital landscape for how our guests book, travel and interact with us. Our ambition is high, we want to create the best omni experience in the industry, offering our guests the ability to have a seamless and hassle-free travel experience. To deliver on this we are building a dream team to oversee all customer facing technology and development. We are in the starting block of creating a new platform, website and applications that will be integrated with our 190+ hotels, interact with our 14,000 employees and help sell 35,000+ rooms.

eBerry by Nordic Choice is seeking the Head of Personalization and Data Insight to be part of our exciting journey. They say that the only thing that is constant is change. We are setting the course for the future, brighter, better and bolder and are looking for someone to help take us there. We are looking for you who has a genuine interest in consumer behavior & insights , and is able to put guests first in everything we do.

In this role you constantly identify growth opportunities and create measurable value for our customers and business as a whole through Personalization Strategy and Execution & Measurement.

You will be a part of the leadership team in eBerry, the digital and guest-obsessed part of Nordic Choice Hotels.

Your role

As the Head of Personalization and Data Insight you are responsible for setting the vision, defining strategy and driving execution of eBerry´s Personalization capabilities, inclusive of testing, measurement and technology supporting personalization. This role and team are measured on the ability to drive customer loyalty and incremental revenue across all retail and digital channels.

As a candidate, you will operate in a rapidly changing landscape requiring that you constantly adapt, learn and reposition teams to better serve customers. With a holistic strategic understanding and vision, you will bring cohesion to the end-to-end customer experience through the various teams that are influenced.

About The Job

• Define the roadmap and lead the design of an industry-leading personalization approach, including insights, tactics, offers and analytics / technology enablers for the enterprise.
• Size and prioritize personalization opportunities, including the business case, path to growth, execution plans and buy-in.
• Support management of reporting of the performance related to personalization programs.
• Create a simplified, intuitive journey for our customers across all channels (digital & in-person).
• Develop and build KPI-metrics as well as tracking to ensure that value is captured from all use cases being developed and deployed.
• Proven ability to make data driven decisions and a familiarity with experimentation approaches (e.g., A/B testing, hold outs, control groups).

Required Experience And Competences

• You hold 10+ years of experience in consumer technology, product management or data science.
• 5 year experience in working with personalization and data insight teams.
• Researches and monitors trends, opportunities and challenges with digital marketing and associated technologies.
• Drives innovation and thought leadership using data.
• Experience in data architecture and data modeling as it relates to business focused deliverables
• Ability to understand and communicate technical issues to a broad audience base.
• Cross-section of skills spanning strategy, sales, technology, consumer behavior & insights and analytics as well as being an experienced, innovative, data-driven leader.
• Build relationships and partnerships with teams across the company, align on strategy, vision, execution and enablement.

Apply
Apply with your resume and for more information about the position please contact Olivia Strandberg: Olivia.strandberg@choice.se

We are looking forward to your application!