Head of Product Marketing

Funnel is a product for data-savvy marketers, and in our product marketing we want to create emotions about something very rational - data. We’re offering an opportunity for a creative and analytical product marketer to help shape the future of our product and product communication.

As Head of Product Marketing, you will lead and grow the Global Product Marketing team, currently consisting of three members located in Europe and future team members in the US, and unlock its collective potential to create the world’s best product marketing. You will work with both the sales and growth teams, as well as the Product organization, and collaborate with senior leaders across the organization.

Reporting to the VP of Product and Partners Marketing, you will have a vital role in setting the tone and to shape the product marketing function going forward.

As a Head of Product Marketing, you will:

Support and empower your team members to create a best in class product marketing

- Lead and drive product strategy initiatives within the business, working with C-level leadership to influence and decide future product strategy
- Lead the development of messaging, positioning, and differentiation for key customer segments and verticals
- Communicate the value of Funnel’s solution to prospects, the sales and success teams within Funnel, and to Funnel’s technology and solution partners
- Lead strategy for product thought leadership and evangelism
- Analyze the market, our customers and the sales process, to better position and message the benefits of the product
- Enable the sales, SDR and success teams to communicate the value of the solution, competitive advantages, and more, through one-pagers, presentations, lunch and learns, training sessions, and video


This is you

We believe the successful candidate is an experienced leader in a product marketing setting who thrives doing hands-on work. Someone who emptimizes the term “team-player” and enjoys empowering others to reach the common goal of the company and who has a data driven analytical mindset while being creative and open to new ideas to try.

Required experience:

- Total 8 years of experience from product marketing including at least 5 years of leadership experience.
- Experience from leading the development and implementation of product marketing strategy and working internally to promote and gain buy-in from stakeholders
- Demonstrable experience working with a data-driven approach
- Strong communication and presentation skills
- Fluency in English, both written and verbal


The following are not a requirement but a big plus:

- Experience from a role with a significant focus on informal leadership

Software company within marketing technology (digital marketing, analytics, CRM, etc). A technical background is not a requirement, but an understanding of marketing technology, marketing operations, or digital advertising is a plus

Who we are

Funnel is a fast-growing tech company within the digital marketing space. With a focus on non-technical users, we build a new generation of Software as a Service (SaaS) that helps our customers draw spot-on conclusions from their business data. Our solution integrates the data automatically, structures it, and then sends it to a connected system for analysis. So far, we have created integrations for around 500 platforms.

Our customers are spread out across the globe, with our biggest market in the US. Our two largest offices are located in Stockholm (HQ) and Boston, and we are opening new offices in London and Dublin in 2022.

What we offer

Funnel has a unique culture of openness and transparency. We’re in it together to serve our customers and partners in the best way, and we want to invest in you. At Funnel, you will get the opportunity to:

- Work with some of the brightest minds in the industry in an organization that will invest in your personal growth and development
- Be part of a scale-up disrupting the market and forming a new category (no two months will be the same)
- Work in a multicultural and diverse working environment
- Enjoy a solid benefit package
- A generous wellness allowance
- Comprehensive healthcare insurance
- Stock Option program
- Unlimited business books


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