IKEA Marketing & Communication Intelligence Leader

What if your work could help make everyday life just a little bit better?
The IKEA vision is to create a better everyday life for the many people – and we’re always searching for new and better ways to do it. We gather insights about life at home, learning about the needs and dreams of people all over the world. And we use our home furnishing knowledge to create products and solutions that will enable more people to live the life they want.
At IKEA Marketing & Communication we create world-class creative communication based on real needs, and help the IKEA brand reach and inspire more people. Located in Älmhult, Sweden, we’re a melting pot of many different nationalities and cultures – because in order to make things better for the many, we want to involve people from all parts of the world. But of course, we never forget our Swedish roots, which means our workday is sprinkled with words like “tillsammans”, “fika” and "påhittighet".
We are now looking for a Marketing & Communication Intelligence Leader to join our Intelligence Team
The function IMC Intelligence are new and in the role as IMC Intelligence Leader you will take part of shaping it. Together with the M&C intelligence team, you will be responsible for leading the market research and data analytics function in IKEA Marketing and Communication and in close cooperation with all development units in IKEA Core business Range and IKEA Core Business Supply, securing consumer centricity and that business decisions are taken on profound business and consumer knowledge, based on actionable and accessible user insights
Job Description
You will identify and define what Marketing & Communication data, facts (information) and insights lay the foundation for strategic and business planning as well as tactical and operational business integration. You will combine new and existing knowledge about people, life at home, market context, business strategies, and IKEA brand performance and you will follow up and ensure all research & insights relevant to brand communication decisions are properly used and fully optimized to support the business and the creative approach. You make insight actionable by identifying, finding gaps and priorities that leads to growth opportunities.
One the one hand the assignment is to enable better business decisions by securing a holistic and consumer centric insight base but your assignment will also include:
Clarifying the main issues and challenges that the marketing & communication is supposed to overcome and propose a compelling approach and plan.
Leading the work of strengthening creative briefs with insights and strategic thinking, to ensure the work is on-brief.
Participating in and/or leading research projects within the intelligence area.

You will lead the intelligence area on in close collaboration with the business and stakeholders across the IKEA Network and you will facilitate creative briefings, brainstorming sessions and workshops to help develop creative actions. This will require both extensive leadership experience and strong facilitation- and interpersonal skills but also in-depth knowledge of using insight products, methods and tools to help the business make better decisions.
Qualifications
To be successful in this role we believe that you are passionate about working with data, insights and knowledge. You have a great interest in what makes a business, a brand and a product perform through connecting a huge amount of different information and data points, as well as what makes people act and think the way they do. You have a growth mind-set, you are curious to explore and eager to learn and you have the ability to inspire and influence creation.
Other things we value are;
In-depth knowledge of IKEA business throughout the value chain and the IKEA Strategic Framework, strategy process and business planning.
Understanding of strategic segmentation, positioning, customer journey and customer experience.
Social/digital channel understanding is essential.
Proven experience as a Planner (or similar), leading user research and developing insights for numerous international communication concepts that have been exceptionally successful.
Excellent written and spoken English.