Influencer Marketing Lead to Monki

Company Description


Fashion is our expression, and we have a passion for it. But it doesn’t stop there. We want to make a difference. We want to empower women to empower the world.
As a purpose-driven brand, we at Monki not only want to be recognized for our on-trend collections and sisterhood values, but also for our brave sustainability efforts, conscious initiatives, and passionate community. We’re in this for the long haul and we’d love for you to join us on this journey.


Job Description


Whatever part you play, you won’t stop ‘Saluting Sisterhood’. You will be part of driving global change through empowering women to empower the world. As part of Team Monki, each and every individual has the ability to make a difference to our business, every day, and to put Monki on the map. Our brand DNA of Empowering, Brave, Friendly and Fun are ingrained in everything we do, and we pride ourselves in reflecting these values across all parts of the business and beyond.
To sustain our growth plans, we are looking for an influencer- and partnerships marketing specialist to strengthen our Consumer Engagement team. The role sits in our Brand & Marketing Organization, your main responsibilities will be developing and executing influencer/partnership marketing strategy across all brand & marketing efforts, social content, and gifting. You will strategically lead our growing influencer/partnership efforts and help optimize and scale our existing programs. The role includes setting and driving the vision for strong brand partnerships aligned with Monki’s purpose, creating co-branded strategies, and developing year-long term plans to support the partnerships
You will work closely with different internal teams such as the in-house creative team, PR and affiliate team, etc.
Oversee the management of vendors and SOWs efficiently to stick to budget guidelines
In collaboration with the affiliate & PR team, manage influencer selection and negotiations
Leverage data from various channel owners on category performance, sales, and previous campaign results to identify the most effective marketing activation and support tactics around partnerships
Develop and ideate unique, engaging story angles to develop innovative custom content that breaks through the social clutter and support the reach of Monki.
Analyze data trends of partnership performance and measure the success of brand partnership marketing activities. Define KPIs and implement systems for measuring success



Qualifications


You want to empower everyone around you to be who they want to be. As a person, you dare to be progressive and take brave decisions by being creative, passionate, and results driven. You are inclusive, open-minded, and have a big heart. Embracing those around you and celebrating individual differences – together you inspire change. Happy to lend a helping hand when needed, you don’t leave anyone behind. You are optimistic and like to bring a smile to people’s faces. You think big, embrace change, and enjoy teamwork.
To be successful in this role you have knowledge of best practices, tech platforms, tools, and processes for influencer marketing. Deep understanding of integrating influencer work across teams (paid, earned, owned, creative, etc.) You believe in relationships and networking and use that to build strong connections to Monki. As a person, you are detail-oriented with the ability to prioritize, plan and organize. You must be comfortable in operations in a fast-paced environment as well as need to be a self-starter, self-motivated, and capable to build relationships across teams. You have excellent organizational, analytical, and influencing skills and you are result-oriented in setting ambitious goals, KPIs and seeing them through. In addition, you have excellent time management and crisis management skills.
We would love to meet someone who:
3-5 years of relevant marketing experience (partnerships, influencer marketing, PR), or related business experience with a proven track record of success
You have experience negotiating with outside talent and creative agencies, including the briefing process, negotiating contracts, and determining distribution plans for the content created
Proven track record to work with talent/partners and manage teams to create strategic and creative influencer campaigns that deliver on KPIs and drive ROI
Must have strong interpersonal, written and verbal communication skills
Similar experience in a global role is a plus, but strong experience in European markets is a must.
Experience in consumer retail, fashion or e-commerce companies preferred



Additional Information


You will be leading a team, part of the Brand & Marketing Mid Management team and reporting to the Head of Brand and Marketing.
Please note that we are an international company, and our internal language is English. The job is placed in our Head Office in Gothenburg and a full-time position.
Apply with CV in English as soon as possible but no later than the 7th of April. Due to GDPR, we only accept applications through our career page. H&M Group strives to have a fair and inclusive recruitment process. We kindly ask you to not attach cover letters in your application as they often contain information that can easily trigger unintentional biases.
We look forward to receiving your application!
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.