OBS! Ansökningsperioden för denna annonsen har
passerat.
Arbetsbeskrivning
We are now looking for an Influencer Marketing Specialist. Are you sales driven, creative and Influencer savvy with experience within marketing? Then this is the role for you! As an Influencer Marketing Manager at GLAS you will be a part of the development and execution of the global influencer marketing strategy together with the Brand team.
Your Future:
- Working data-driven and around Key Performance Metrics (GMV, customer targets etc.)
- Analysis of market trends and competitor initiatives
- Stay updated on the latest platform developments within social media
- Development of commercial formats, concepts, and new initiatives for influencer marketing
- Day to day management and development of the Influencer Marketing team.
- Responsible for P&L for paid and sponsorship.
- Responsible for outreach and negotiation strategy
- Supporting all negotiations with paid influencers and booking them
- Setting all KPI's according to the company growth targets (both for the department and the markets).
- Constant follow-up how the performance is compared to the targets + spending compared to budget and if any changes need to be made throughout the month.
- Responsible for any recruitment and on-boarding of new employees within Influencer Marketing
- Making sure all statistics are up-to-date for weekly reporting.
- Making sure we promote the right items that are new + good stock levels.
- Overall responsibility for workflows and processes (new systems, platforms etc).
- Go-to-person for questions from other departments.
Your Past & Skills:
- 2+ years of experience within marketing.
- Digital native with extensive knowledge about influencer marketing.
- In-depth knowledge about the various platforms and algorithms is crucial.
- Experience in e-commerce and affiliate is a plus.
- Confident user of Google Analytics, Adwords, Facebook Analytics and other marketing analytics platforms.
- A data-driven and commercial mindset.
- Agency background is a plus.
- Experience with content strategy, formats, and production is a plus.
- Bachelor's Degree in Marketing, Business, or in other relevant areas.
- Critical thinker with problem-solving skills
- Team player with great interpersonal and communication skills.
Location: Stockholm, Sweden
Start Date: ASAP