Influencer Relations Specialist at H&M Marketing & Communication Agency

We are looking for a strategic and passionate Influencer Relations Specialist to join the Global Marketing & Communications Agency team!
Are you an expert in influencer strategies and digital media landscape? Would you like to impact one of the world's largest fashion brands by using your unique understanding of influencer relations and content creators? Would you describe yourself as an action-oriented team player that loves to create results? If so, please keep reading as we are looking for a skilled Influencer Relations Specialist to join our Celebrity & Influencer Relations including Showroom team at H&M Marketing & Communications Agency.
H&M's global Marketing & Communication department is located in Stockholm and supports 74 countries around the world. We have the strategic and operational responsibility to build the H&M brand, both internally and externally. Celebrity & Influencer relations team incl. Showrooms work on building in-depth strategies to engage influencers and celebrities in H&M's fashion forward collections, as well as planning & support for the H&M showrooms around the world. We are now looking for an Influencer Relations Specialist to join our team.
What you'll do:
As an Influencer Relations Specialist you will be part of the Celebrity & Influencer Relations including Showroom. You will be responsible for developing and working with the global influencer strategy. Create and execute strategic influencer activations to build awareness and create engagement for selected H&M campaigns and collections. Your main responsibilities include, but are not limited to:
Build strong and long-term relationships for the H&M brand
Developing influencer strategies within selected H&M campaigns and collections
Responsible for setting KPIs, follow up, evaluations and learnings from influencer activations
Drive progress for influencer activations based on insights and social media development
Create and continuously update master lists of global influencers (both current and emerging)
Manage influencer assignments, briefs, contracts, agencies
Coordinator tasks within influencer activities
Support H&M markets with inquiries related to influencers and hold trainings about H&M's global influencer strategy



Who we are looking for:
To be successful in this role we believe that you truly enjoy working in a fast-paced environment, managing several responsibilities simultaneously. You are able to plan and prioritize based on current conditions having an agile mind set. As a person you are a great team player who is also able to produce great results independently. You are also a person who has an ability to see the big picture and influence others. You have a deep understanding of the fashion industry, and an interest in culture movements and a social media.
We also believe that you:

Have an education within Communications and/or Marketing
Extensive experience from the influencer marketing field and/or social media preferable from an international scene
Strong analytical skills setting campaign objectives, KPI's and understanding of brand building activations
Deep knowledge in the influencer scene and social media with a focus on influencers and content creators present on IG Reels, TikTok, YouTube etc.
Strategic and up to date understanding the development of the global media landscape and digital channels
Have fluent skills in English both verbally and written
Skilled and comfortable in managing external contacts, partners and agencies
Have great planning skills and attention to details



We can offer you:
At H&M we have a strong, value-driven culture characterized by believing in people, teamwork and an entrepreneurial spirit. Here you can be yourself and have room to grow. You will have significant opportunities to influence and make a difference. With the right mindset and ambition, you'll find plenty of room to grow.
Additional Information
If you want to join our exciting journey and a fantastic team, please upload your CV in English as soon as possible but at the latest September 17th. Due to GDPR, we only accept applications through our career page. Do not wait too long with your application as interviews are held continuously. At H&M Group we strive to have a fair and inclusive recruitment process. We kindly ask you not to attach cover letter in your application as they often contain information that can easily trigger unintentional biases.
This is a permanent position staring as soon as possible, based at one of our Head Offices, in Stockholm, Sweden. Start date as soon as possible.
We look forward to receiving your application!
We know that diversity is what makes us strong. Our teams should consist of great mix of people that share and combine their knowledge, experiences and ideas. It leads to a positive impact on how we address challenges, what we perceive possible and how we choose to relate to our colleagues and customers all over the world.