Initiative & Activation Marketing Manager

ACTIVATE OUR TASTE, CARE AND WELLBEING STORIES.
At Electrolux, we are on an ambitious transformation journey building the capabilities, strategies and tactics to deliver a best-in-class ownership experience and post-purchase business. Our objective is to drive loyalty and consumer lifetime value through relevant and engaging experiences with clear consumer benefits, that both meet consumers’ needs and expectations, and drive our brand position as well as new revenue. Our abilities to understand, design, develop and continuously optimize and improve key consumer journeys and associated experiences, offerings, sales and service funnels, are key enablers in this transformation. This is a great opportunity to be part of an exciting consumer-centric and data-driven growth and transformation journey.
For that, we employ great people from a wide variety of backgrounds – not just because it’s the right thing to do, but also because we believe that diverse perspectives make our business stronger and more innovative. If you share our values, come find your place in our global community. Meet us on @lifeatelectrolux and career.electroluxgroup.com to learn more.
Permanent position, full time.
You will be based in Stockholm at our multinational and diverse HQ on Kungsholmen.
As Innovation & Commercial Marketing Manager you will be the key end-to-end link between the Taste product line and marketing ensuring branded innovation, consumer, and commercial success with the key objectives to build long-term top3 brand consideration and drive commercial results in the mid-term. You will own and lead the development of branded innovation and consumer experience propositions for key holistic European Taste ranges ensuring strong market success, holistic range launch campaign development and go-to-market activation through central European and local cluster marketing teams and drive the Taste business commercial marketing agenda implementation into central plans and local cluster marketing execution.
Responsibilities:
· Drive the key new range launches innovation by leading the branded CX experience definition across categories that guides category marketing managers, PL, R&D, design, and digital teams to secure strong CX pipeline and storytelling
· Own and lead the implementation and go-to-market planning for key new range launches incl campaign development, in close collaboration with consumer insights, agencies, brand team, key clusters and the consumer engagement teams.
· Drive cross-taste European kitchen commercial marketing objectives definition and facilitate implementation in collaboration with PL and category marketing managers with intent to focus, align and increase effectiveness of central (CMAP) and local cluster marketing tactics.
· Support branded master marketing planning (MMP) development by owning the experience area marketing and product line strategy inputs to support building of brand top3 consideration.
· Help to facilitate the CMAP development by giving key priorities for the taste business and provide guidance for PACS launches and commercial agenda for categories and clusters.
· Supports brand team’s key initiative development by guiding with relevant consumer insights, commercial objectives, and product focus to create impactful 360 campaign toolboxes.
· Drive Taste Cluster Marketing forum and agenda ensuring that local cluster marketing understands central Taste business focus creating alignment and plans for achieving commercial marketing objectives.
· Lead and support the cross-category development of human-centric and sustainable digital experiences (Smart Kitchen, TasteOS, Uis, Apps) and partnerships ensuring the branded attributes and target consumer needs are established in the final product or functionality
· Manage Innovation and Commercial specialist operationally
Qualifications:
· Relevant Bachelor or Master’s Degree
· 15+ years of experience in marketing and/or commercial areas and/or product development (ideally in more than one function)
· Fluent in English, any other language is a plus
Who you are:
· Analytical skills and the ability to see the big picture
· Ability to build holistic consumer concepts based on strong and combined understanding of consumer insights, business needs, brand ambitions, ecosystem opportunities and technology innovations
· Passion for experience innovation and challenging status quo
· Team player. Able to strongly influence and work in a functional team as well as a matrix organization and C-level management
· Strong story telling skills
· Ability to lead and inspire agencies from brief over Big Idea to touchpoint executions
· Holistic go-to-market mindset with understanding of how to secure maximum in-market impact in most efficient manner
· Great communicator, builds networks and can leverage resources from different areas to work together towards overall objectives through strong thought leadership
· Strong experience of marketing communications
· Self-starter, result-driven
· Ability to motivate others
· Strong business understanding and experience
· Project management skills, is able to plan and prioritize
· Ability to work effectively across large organizations in both product and marketing environments
· Team leadership and/or managerial experience
At Electrolux, we take responsibility for our development in a supportive environment where we embrace our differences and learn from each other. In a truly multicultural setting, we shape living for the better and create remarkable experiences for employees and consumers, all around the globe.
Find out more: https://www.linkedin.com/company/electrolux/life/sweden
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years.