Insight Analyst, CRM & Loyalty to H&M Customer Activation & Marketing

Do you want to join H&M on a journey, to changing the way we define a seamless customer experience? If you feel that you have a genuine passion for growing businesses and see yourself in a role contributing to added customer value, a strong brand and digital growth. Then join us and take part in changing the way we work with omni.
In line with our Rewind and Fast forward strategy, H&M is on a journey to again become a truly customer-focused company. The goal is to create clear ownership, fuel our salesmanship, enable speed and build on our passion for the customer throughout the organization. We´re putting our passion for the customer at the center, upgrading the customer experience and taking it to the next level. We´re changing our way of working to be able to offer our customers a seamless shopping experience on their own terms - where they want and when they want it. This means that we need to accelerate our Omni customer experience and put Omni at the core of our business.
Job Description
Customer Activation & Marketing, a new unit within H&M Region North focusing on driving Omni sales performance by activating the customer in all sales and media channels is a key part of establishing our future organisation. As an Insight Analyst within Customer Activation, you will be right at the center of this shift toward a truly customer-focused organisation.
On this journey, we´re all working together to create the best omni-customer offer for our customers and as an Insight Analyst, you will be a key player in making this happen. Together with the rest of the Customer Activation team, you will work towards aligned and cross-functional goals, driving Omni sales performance and customer centricity in all parts of your work.
Key responsibilities include:
Analyse, create insights and concrete commercial actions based on our omni customer base and segments in the region
Identify where there is potential to create value for both existing and new customers and follow up with activities that create engagement
Perform ad-hoc customer analyses on a local and regional level, to support all key functions (customer engagement, loyalty, sales, merchandising)
Educate teams on the region’s customer base composition and growth opportunities through global reports, KPI´s and frameworks
Share insights and collaborate closely with other regions, global functions and analysis teams on our customers and potential customers behaviors and interests



Qualifications
Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organisation for the future. This is an opportunity for openminded team players that by being curious, innovative and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.
Besides your personality we see that you have:
a University Degree, preferably in Economics, Engineering or Statistics
knowledge and previous experience working with business and customer analysis
strong data management skills – analytical mindset, structured, ability to synthesize information, draw conclusions and present findings to stakeholders and collaborators
experience working in programming tools such as SAS or SQL, as well as visualization tools such as PowerBi or Tabelau



Additional information
Please send us your application at the latest on the 20th of December. This is a permanent role based in Stockholm, and you will report to the Customer Insight and Engagement Manager.