Interim Chief Marketing Officer

Voyado is a fast-growing company that operates and develops a data-driven SaaS platform (https://www.youtube.com/watch?v=dkX3_Y0cfNk&t=2s) within Marketing Automation, CRM and Loyalty. We are the leading tool for retail and eCommerce companies that want to personalize communication and customer experiences. Voyado have for several years been the go-to solution in the Nordic countries and we are now growing rapidly in new markets such as the UK and the Netherlands. Want to know more about our future expansion plans? Read about our latest news about partnering up with Verdane (https://www.di.se/digital/studenterna-startade-mjukvarubolag-har-125-anstallda-och-dubblat-intakterna-pa-tva-ar/) and our acquisition of Apptus (https://voyado.com/voyado-apptus/).

If you are ready for your next adventure and want to join our team on our expansion throughout Europe and have an interest in marketing, eCommerce, retail and tech - keep reading and check out some of our customers (https://voyado.com/customer-cases/).

About the role

As our new Interim Chief Marketing Officer you will be leading and scaling our global marketing organization, which includes managing, inspiring and growing the local marketing, growth marketing, marketing operations, retention marketing and content & brand. We believe you have a solid data-driven and quantitative foundation with a strong understanding of campaign creation, segmentation, and analysis. And a strong passion for creative out of the box brands. Besides leading your own team you will also collaborate and lead across the organization, especially a close collaboration within the sales and sales development teams at Voyado. You will represent the voice of the brand and marketing department within the organization, bringing your insights to cross-functional stakeholders across product, commercial, customer services, and executive leadership. This is a temporary position, ideally starting in April 2022 and ending spring/summer 2023.



You will also be responsible for:

- Developing marketing strategies - with clear objectives and goals - for untapped areas of marketing investment, to help design and lead the continual evolution of our marketing organization and strategy, architecting a vision for how things should ideally work tied to results
- Support the development and implementation of a winning Lead Generation strategy, Customer Retention strategy and Partner Marketing Strategy
- Managing and controlling the execution of the overall marketing budget
- Continual market reviews, consumer trends and the activities of competitors
- Collaborating closely with the management team and cross-functional leaders (in product, customer success and commercial) to identify new opportunities to collaborate and drive customer acquisition, retention, and reach


So, who are you?

You have proven track record of leading and executing fully integrated marketing strategies to increase brand reach, customer acquisition, engagement, retention and meeting (and exceeding) revenue and profitability goals. You also love people management. Since you will be leading an incredibly talented team you will need to know how to develop, lead, motivate and get the best out of people.

Further skills & background:

- 6+ years in high-growth SaaS companies
- Are an excellent communicator; persuasive and collaborative
- Strong analytical skills and passion for analyzing company performance, competitors, and market dynamics. Can quickly synthesize disparate data into a "position" and craft messaging that connects with a diverse audience of stakeholders; including prospects, customers and partners
- A hands-on, “can do” attitude, and a drive for outcome focused performance
- Established track record in successful product launches with measurable results

- Proven ability to analyze reports, dashboards, data and other tools to make critical decisions and recommendations to help lead the company to achieve its objectives and goals.

- Passionate about customer experience and technologies that impact companies and their customers
- Are innovative and flexible, you are all over the numbers and can adjust marketing tactics to specific markets and as the company scales.
- A true team player with extensive experience from working tight together with different sales teams




Ready to join the team?

Lovely! Applying is super easy. Use your LinkedIn profile (or upload a resume) and answer a few click-in questions (no data entry, we promise). We´d love to get to know you and understand what makes you tick, so write a few lines about what you enjoy about your role and what would be an exciting challenge for you going forward. We are eager to get to know you and what you love to do, so be yourself and let that shine through in your application!



Additional information

As part of our recruitment process we conduct a background check on the final candidate. We use background checks from Scandinavian Recruitment Intelligence (https://sri.se/?gclid=CjwKCAjwgviIBhBkEiwA10D2j5jxTpURheC3-0kygy7K_DHTTjcVon3-3nrRXPYijXWnTZ8QwuGXyRoCaQQQAvD_BwE). Here (https://sri.se/faq-kandidat-bakgrundskontroll/) you can read more about how a background check is done.