Jr Category Manager - EC

Jr. Category Manager Environmental Care Nordics
Dyson has big ambitions for the Nordics markets with aggressive growth & business model plans, with marketing at its centre. The planning and execution of world class marketing plans to reach more audiences with the right technology, will be critical in delivering our stretching profit targets over the coming years
Role purpose and key features
The Jr. Category Manager will be accountable for the Environmental Care category within the Nordics. Working with the Head of Marketing Nordics, they will drive strategies that deliver high category performance in terms of both profitability and brand reputation, short- and long-term growth
This role will work closely with a network of marketing colleagues based in Dyson’s global and local functions to help shape the right category plans to drive success in Nordics. They will help to define and deliver the commercial strategy for their category, within the context of overall Nordics growth strategy and Dyson’s global category ambitions
Key responsibilities
Develop and deliver the commercial strategy for the category
Develop and implement the category plan for Environmental Care
Work together with the Media Team to create the media plans & communication messaging across all touch points and audiences and report the effectiveness of communications activity to prove the benefit to the business
Analysing customer data, audience segmentation and shopper insight to establish new opportunities across the category
Be the in-market category advocate, continuously championing its value and commercial potential for the market and the wider Dyson business; exposed to developing the ambition, energy, ideas, and tools needed by marketing and sales teams to reach the best possible commercial outcomes from the product set
Lead cross functional teams with peers and colleagues across the market team (retailer sales, customer services, marketing) to maximise the impact the category/products have on consumers and retailers (e.g, NPD launches, peak, etc)
Proactively manage category Brand Building Investment



In collaboration with the Sales function, maximise the sales potential & profitability of existing products.
Develop deep understanding of the territory’s customer opportunity
Analyse in-life product and campaign performance and implications for growth strategies
Continuously review and re-set tactics as required
Open new business opportunities by taking a ‘business development’ approach where appropriate
Proactively propose and agree retail communication, activation and promotions to respective KAM and retail activation team
Participate to the creation of joint business plans with trade marketing to make sure the marketing activations driven by retailers are consistent and aligned to the overall brand strategy, and guidelines
Build and deploy category strategy to organization to ensure sufficient understanding of key plays and their role within the plans
Set and manage volume and BBI phasing as part of overall strategy
Define, own & monitor BBI spent. Ensure the most optimal way across touchpoints to deliver positive ROI


Develop business plans and marketing strategies for all NPD in the category.
Translate the Group commercial product/category strategy into local strategy; clarifying the approach to maximise own market’s opportunity within the context of global plans.
Deliver commercial launch plans, working in conjunction with Group Commercial teams and the global approach.
Develop the commercial elements of pre-launch ‘go to market’ plans and marketing strategies.
Develop and present sell-in to retailers. Ensure all retail stakeholders are enthusiastic about NPDs and plans of the category.
Ensure new products are launched successfully through effective leadership across the local market, work with the wider teams to milestones and plan.
Create a plan to achieve 5 star in-store and online merchandising of product
Constantly monitor competitors; remain ready to quickly understand the implications of their activities and respond quickly.



Alongside the Head of Marketing, operate as a member of the virtual global Dyson category and commercial teams.
Collaborate with the relevant Group Category teams and other key functions (e.g., Digital & Owner Experience, Retail and Events).
Provide feedback and insight to the Group category teams; participate in building Dyson’s understanding of commercial category opportunity.
Focus on post campaign analysis and share learnings and progress of business with relevant stakeholders.


Experience
Experience of product or brand management i.e. simultaneous management of product marketing and communications (2-4 years)
Experience of bringing new products/categories to market requiring new frameworks to be established.
Experience working closely with and partnering with cross functional teams.
Experience working with and managing media agencies
Good knowledge of traditional and digital media



Skills
Capable individual with the bandwidth to manage complex/multiple projects
Ability to plan and deliver strategic initiatives
Marketing based analytical skills (financial, rate of sale, return on investment analysis)
High willingness to learn, strong collaborator and connector with ability to influence others and take full ownership of results
Good influencing skills
Good written and verbal communication skills


Competencies
Articulate individual, able to communicate their plans to others verbally and in writing
A confident individual and influencer who must be ready to take on battles and win
Nimble, creative thinker who is not afraid to challenge the status quo and to take smart risks
Driven by a desire to win and for continuous improvement
Visible passion for product
Energetic, engaging, and positive approach
Dedicated team player, approachable and supportive



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