Junior Executive in Brand Activation

BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT SWEDEN IS LOOKING FOR A JUNIOR EXECUTIVE IN BRAND ACTIVATION
SENIORITY LEVEL: Graduate
FUNCTION: Marketing
SALARY RANGE: Competitive salary + excellent benefits
TYPE OF CONTRACT: Fixed-term – 12 months
START DATE: As soon as possible
LOCATION: Malmö, Sweden
ROLE POSITIONING AND OBJECTIVES
Begin an amazing career with a bright future. At British American Tobacco, we give you a great start to your career. How? By placing you in an environment that cultivates learning, collaboration, and well-being in an industry that’s transforming at a rapid pace. An extraordinary confluence of technology, societal change and public health awareness has created a unique opportunity: the opportunity to make a substantial leap forward in our long-held ambition to provide our consumers with potentially reduced-risk tobacco and nicotine choices. As a Junior Executive you will help deliver our strategy of shifting the business from a traditional tobacco company to a provider of next generation nicotine products. Your knowledge and passion are what matters because that’s what will shape our future.
At BAT we take great pride in growing talents from within and we see your career as a long-term commitment. That’s why we have the 12 months Junior Executive Program.
A Junior Executive position can lead to a permanent position in Strategic Planning or one of our Marketing departments depending on your desire and future aspirations. In the last three years, 27 of our Junior Executives have been promoted within their first year. You will be part of an inspiring program and get the opportunity to network with your fellow Junior Executives in our IDex network.
The position is based in our Sweden office in Malmö, in our ambitious and dynamic Brand Activation team, which consists of an offline and digital team. You will be part of the offline team driving the deployment of brand activities in Sweden. You’ll be given responsibility and your own projects from the beginning, allowing you to develop your career with support at every stage of the process, including on-going feedback and coaching.
Check out our story here: Welcome to BAT Sweden
Reports to: Deployment Manager
Reporting Level: Manages self
Geographic Scope: Local
WHAT YOU WILL BE ACCOUNTABLE FOR
Development of Brand activation plans for new brand activities to ensure optimal execution in field and long-term plans for all activities.
Provide input into effective Agency briefings to guide the creative process for the implementation of campaigns of key missiles by shopper channel.
Drive development of end market offline campaign touch points based on brand guidelines.
Identify effective ways to attract and engage consumers through creative offline consumer activities
Develop innovative and impactful methods for consumer communication in different shopper channels in collaboration with the Brand teams and Agencies.

CAN THIS BE YOUR FUTURE ROLE?
Are you up to the challenge to improve your potential?
Do you have an innovative, curious, and problem-solving mindset?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
If you’re innovative, result oriented, proactive, and curious, the Junior Executive position in Brand Activation is the right place for you to start your career.
You finished your master’s degree in the last 2 years or this summer in Marketing or Business. You have a strong interest in being part of an inspiring organisation where you can develop personally.
Key skills needed in these roles:
Excellent understanding of market and consumer / shopper dynamics
Project management experience
Creative and proactive mind-set
Structured with strong communication skills
Advanced Excel and Power Point user
Able to perform under pressure and in a fast-changing environment

BENEFICIAL
Fluency in one of the Scandinavian languages is considered an advantage, but not a requirement.

WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women’s Day Best Practice winner
Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
If you have any questions, feel free to send an email to: NEAtalent@bat.com