Lead generator (French Speaker)

The Lead Generation Manager role is critical in helping GfK Global Inside Sales achieve its strategic priorities by supporting new business pipeline. Lead Generation Manager is responsible for contacting potential clients, identifying their business needs and matching it to the right GfK solutions before transferring the qualified lead to the Inside Sales account manager.

Responsibilities
Identifying critical customer information, ie: customers’ organization structure, product portfolio, competitors, key contacts, decision-makers, etc
Generating new leads using cold calling, email marketing, social media, and other relevant channels
Establishing connection with the right contact or “client persona” and nurturing the lead
Conducting SPIN – identifying potential client’s key business questions, pain points and GfK products that qualify to support client business needs
Qualifying and scoring the lead by assessing product fit, urgency and budget availability
Objection handling and product USP demonstration, including use cases and value proposition
Maintenance of the sales and/or customer database
Nurturing the lead until it can be converted to a sales opportunity that will be transferred to an account manager
Achieving sales lead gen and appointment quotas

Requirements
A native level of French and an advanced level of English
Preferably experience in B2B sales, especially cold calling and lead generation
Excellent communication skills, both written and verbal
Able to uncover information by asking the right questions
Eager to discover valuable insights from the customers
Resilient and not afraid of rejection
Very Organized and multitasking
Self-reliant work
Determination, assertiveness and ability to work under pressure
Good computer skills



Required language: French