Lead Nurturing Manager

Who are we?
Volvo Cars is a company on a mission; to bring traditional car manufacturing into a connected, sustainable and smart future.
Since 1927, we have been a brand known for our commitment to safety, creating innovative cars that make life less complicated for our consumers. In 2010, we decided to transform our business, resulting in a totally new generation of cars and technologies, as well as steady growth and record sales. Today, we’re expanding our global footprint in Europe, China and the US, and we’re on the lookout for new talent.
We believe in the power of people and will challenge and support you to reach your full potential. Join us and be part of Volvo Cars’ journey into the future.

What do we offer
For the development of our Global Online Experience we will strengthen the team with a Lead nurturing manager. This role reports to the Head of Offer Development of Care by Volvo.

Your mission
You will be an integral part in our Customer Lifetime Management team and work closely with the team members who develop processes and capabilities for increased customer engagement utilizing Salesforce as our platform (Marketing, Sales and Service Cloud). You will play a leading role in deciding on the development of CRM platforms, structures, and architecture in order to guarantee that lead relations are carried out seamlessly across the business with the goal of converting leads into loyal customers always in mind. Within this role you will have the opportunity to:
•    Break down our commercial strategy into how and which channels we need to utilize to capture lead interest for enablement of that strategy
•    Drive the adoption of email marketing best practices within the Salesforce Marketing Cloud platform
•    Contribute to CRM communication automation developments and create journeys and automations that supports an always-on approach
•    Develop the Lead communication even further in order to generate the best possible lead experience and design/develop processes for lead communication, so that the lead is contacted at the right time with the right communication and results a high probability of conversion
•    Develop processes to enable constant tracking and reporting of lead data to drive data-driven decision making.
•    Collaborate with the Marketing Automation team to ensure that the vision and plan for Marketing Cloud is held, and develop business requirements for our Salesforce platform.
The scope of this role is global and covers all markets where we operate a direct-to-consumer business.

You and your skills
We are looking for a candidate skilled in understanding business context and break that down into how communication and the corresponding processes should be structured and worked on. You are curious by nature and is passionate about approaching leads that are interested in our product and their experience. People who have a competence mix between how digital landscapes work, commercial mindset, customer experience understanding and how to prioritize what is most important for a business are most likely going to be very successful in this role. You are a person with high ambitions that find an entrepreneurial company mindset motivating.
Above all, what we’re looking for is someone who will embody Volvo’s values as a caring, customer centric organisation and is passionate about converting our philosophy into actions and measurable results. 

To succeed, we believe that your background and skills include:
•    Working experience as a CRM/E-Mail Marketing manager in an e-commerce business used to work with large-scale CRM/sales systems
•    Hands-on development and execution of campaigns in – preferably – Salesforce Marketing Cloud (Journey builder, Email studio and Marketing automations). Marketing Cloud certifications are a plus.
•    Knowledge of Salesforce Core platform and understanding of data flows with Marketing Cloud
•    Knowledge of SQL, HTML, JavaScript, AMPscript is a plus 
•    Hands-on work with data analysis and reporting that delivers actionable insights
•    Exceptional organization skills and an ability to relentlessly prioritize, balance short-term initiatives with long-term goals
•    Fluent communication skills in English 
•    Preparing and confidently presenting work results
We are looking for people who are true relationship builders, enjoy collaboration and take accountability, as the ability to work within teams is key for success. We believe that you have a degree in business administration or a related field. 

Location
HQ Gothenburg or Stockholm 

How to learn more and apply
Please apply via the link no later than March 4th. Applications and CVs will not be accepted via email. In this recruitment we use qualifying questions and will therefore not require any cover letter. If you have any questions regarding the recruitment process you are welcome to contact Senior Recruiter Simona Popencu at simona.pooencu@volvocars.com or if you have questions regarding the position please contact recruiting manager Jesper Elkan at jesper.elkan@volvocars.com.