Lifecycle Marketing Manager

We are improving lives through better eating, and we are doing this through software that is highly personalized for our user's needs. By tapping into mobile sensor technology and combining it with a passion for design and applied psychology, we create a delightful user experience to help people reach their goals!

Including more than 20 nationalities, we enjoy a vibrant mix of cultures, world views, and working styles, and it's these different perspectives that make sure we're solving the right problems. With over 45 million registered users worldwide, we need to grow our amazing teams with more brilliant people to keep up with the demand!

Responsibilities and what you will do

As a Lifecycle Marketing Manager at Lifesum, you will be responsible for creating and executing marketing strategies, and automation to increase user engagement, and drive growth. You will be responsible for designing, implementing, and maintaining marketing campaigns that drive user engagement, convert users to premium and prevent churn. As our Lifecycle Marketing Manager, you will work closely with key stakeholders across the business to optimize the campaigns. We’re looking for a person that will constantly improve the customer journey, and optimize revenue opportunities for Lifesum.

Are you the one we're looking for?

To be successful in this position we believe that you have:

- Experience in applying retention strategy with in-depth knowledge of CRM channels including push, In-app, and email.
- Experience in converting free users to premium users by creating and delivering compelling offers in the app, preferably from a subscription business.
- Experience in using marketing automation technology (Braze).
- Experience in being customer-centric, and always striving to provide a flawless customer experience.


If you are comfortable with the technical, regulatory, and product side of marketing (data structure and event tracking, audience segmentation, IP deliverability, GDPR, etc.) we think you will be even more successful. In this position, you will present key findings to various stakeholders within our business, so experience in collating data, and the ability to present it is a must. We think that you have 2+ years of lifecycle marketing experience, with a particular focus on developing and deploying new CRM campaigns for large global B2C apps.

Why Lifesum?

Here at Lifesum, action speaks louder than words, and it's our passion that brings us all together to a force to be reckoned with! We support each other and trust that everyone is a master of their field and that you will suggest, champion, and lead when you join us.

We strive to be an employer that provides equal opportunities and be a workplace where each individual can contribute and realize their professional potential. By working actively with embracing our diversity, we can enrich every discussion and decision at Lifesum and bring our purpose to life. We do not discriminate on the basis of sex, transgender identity or expression, ethnicity, religion or other belief, disability, sexual orientation, or age. Our mission is to make sure we are ab inclusive workplace for all, and that everyone who works at Lifesum feels good about working here.

If you think this sounds exciting, we'd love to hear from you and get to know you. Send us your resume right away, tell us why you are interested in this particular position and why Lifesum feels like the right place for you. Everyone is welcome, please apply.