Loyalty Benefits & Rewards Leader

WHO YOU ARE
Are you an expert in the field loyalty and customer clubs?
Do you know how to create relevant and personal benefits and rewards for members to interact, engage and stay with IKEA?
Do you want to be part of our journey towards developing our Financial services offering for our Loyalty clubs all around the world?!
If so, we have the perfect role for YOU!
We are looking for a senior Financial Services and Loyalty Club expert to help us develop our FS offering to our loyalty club members. Leading our approach in co-creating and delivering a compelling value proposition and unique FS benefits and rewards for club members all around the world! You will support markets through innovating and implementing Financial Services benefits & rewards, to drive growth and brand positioning. Providing the appropriate skills, tools and capabilities as part of the overall Customer Engagement Approach. You will need to have a strong customer mind-set, be able to work cross functionally with many different stakeholders and have a drive for results. You should have high competence within Loyalty, Digital and Mobile Marketing technologies and trends within the Financial Services sector. Plus solid knowledge and experience of Customer Engagement, Loyalty and Marketing best practice and trends.
To be successful in this role, it is important that you have the following capabilities and knowledge:
• Knowledge of the Financial Services and loyalty sector and how to tailor and execute member benefits and rewards based on multiple customer segments and needs
• Knowledge of how to acquire, convert and retain members with our financial Services offerings and engage with them in a relevant and meaningful way across all interactions.
• Knowledge of member lifetime value and management, including how to increase customer lifetime value through engagement with our FS offering
YOUR RESPONSIBILITIES
About the job:
As a member of the Customer Engagement team within Attract & Activate, you will lead the Financial Services benefits & rewards framework and associated offerings to acquire, retain and develop customers, as part of the Customer Engagement Approach (CRM & Customer Clubs). You will bring your expertise and skills in loyalty management within the FS sector for creating compelling benefits & rewards. Demonstrating how this can drive brand positioning, growth and increase member engagement and lifetime value.
You will also work closely with key stakeholders within the Attract & Activate, Sales Activation & Steering, Home Furnishing, Sustainability and country teams. Where you will contribute towards creating always on growth through more relevant and personal engagement with members.
In this role you will report to Penny Shaw, Loyalty Manager.
About the assignment:
The Financial Services Benefits & Rewards Leader will be responsible for leading the development and implementation of the Financial Services benefits & rewards, to increase member recruitment to FS, engagement and lifetime value. They will:
• Lead the implementation of the Loyalty Financial Services benefits & rewards framework and integration into the overall Customer Engagement approach
• Develop and implement skills, tools and ways of working with FS benefits and rewards
• Support markets for how to work with and integrate FS benefits and rewards to increase recruitment, engagement and lifetime value
• Provide subject matter support for the country teams within the area of benefits and rewards management for Financial Services and act as a speaking partner on a global basis
• As part of the INGKA Retail Direction Job 8 ‘Always on for growth’, lead the Financial Services rewards initiatives to innovate, improve and deploy our capabilities within this area
TOGETHER AS A TEAM
Market Support: we have a mission to enable extraordinary growth by supporting the markets in a new era of meeting the customer. We will empower the markets to realize a simple, unique, and seamless meeting. We will provide our markets with economy of scale and exceptional quality in common solutions for all. We will organize for efficiency and effectiveness.
Customer Engagement & Loyalty: our task is to drive growth and brand positioning by leading the expert hub for personalised communications, engagement & loyalty. By developing, implementing and owning the Customer Engagement & Loyalty (CRM, IKEA Family, IKEA Business Network & IKEA Financial Services) direction to acquire, retain and develop customers to IKEA. Building long lasting and meaningful customer relationships.
IKEA Financial Services: we want to democratise Financial Services for a more affordable and convenient life at home and work of the many. We are moving from supporting our customers with a one-time transaction, to become their lifelong partners for their finances for home.
QUESTIONS AND SUPPORT? LET'S CONNECT!
We look forward to receiving your application in English. Please note that we will be reviewing applications and interviewing on a continuous basis.
You see things a little differently. So do we. We believe that what you value is more important than what your CV says. We offer positions that will challenge your skills and let you grow. Come see things a little differently with us.
Warmly welcome with your application!