LOYALTY BENEFITS & REWARDS LEADER

WHO YOU ARE
Are you an expert in the field of loyalty and customer clubs? Do you know how to create relevant and personal benefits and rewards for members to interact, engage and stay with IKEA? Do you want to be part of our journey towards developing our customer clubs to make them even better, attracting and retaining even more of our customers? Are you passionate about delivering a brilliant loyalty experience for our customers?
If so, we have the perfect role for YOU!
We are looking for a senior Loyalty Club expert to help us develop our customer club, IKEA Family. Leading our approach in creating and delivering a compelling value proposition and unique benefits and rewards for club members all around the world! You will support markets through innovating and implementing new benefits & rewards, to drive growth and brand positioning. Providing the appropriate skills, tools and capabilities as part of the overall Customer Engagement Approach. You will need to have a strong customer mind-set, be able to work cross functionally with many different stakeholders and have a drive for results. You should have high competence within Loyalty, Digital and Mobile Marketing technologies and trends. Plus solid knowledge and experience of Customer Engagement, Loyalty and Marketing best practice and trends.
To be successful in this role, it is important that you have the following capabilities and knowledge:
• Knowledge of the customer loyalty sector and how to tailor and execute member benefits and rewards based on multiple customer segments.
• Knowledge of how to acquire, convert and retain members and engage with them in a relevant and meaningful way across all brand interactions.
• Knowledge of member life time value and management, including how to increase through more relevant and personalised benefits and rewards and ROI to increase business results.
YOUR RESPONSIBILITIES
About the job: As a member of the Customer Engagement team within Attract & Activate, you will lead the IKEA Family member benefits & rewards framework and associated offerings to acquire, retain and develop customers, as part of the Customer Engagement Approach (CRM & Customer Clubs). You will bring your expertise and skills in loyalty management to create compelling benefits & rewards. Demonstrating how this can drive brand positioning, growth and increase member lifetime value.
You will also work closely with key stakeholders within the Attract & Activate, Sales Activation & Steering, Home Furnishing, Sustainability and country teams. Where you will contribute towards creating always on growth through more relevant and personal engagement with members.
In this role you will be based in Malmö, Sweden and report to IKEA Family Manager.
About the assignment:
The IKEA Family benefits & Rewards Leader will be responsible for leading the development and implementation of the IKEA Family benefits & rewards, to increase member recruitment, engagement and life time value. They will:
• Lead the implementation of the IKEA Family benefits & rewards framework and integration into the overall Customer Engagement approach
• Develop and implement skills, tools and ways of working with IKEA Family benefits and rewards
• Support markets for how to work with and integrate IKEA Family benefits and rewards to increase recruitment, engagement and life time value
• Provide subject matter support for the country teams within the area of benefits and rewards management for IKEA Family and act as a speaking partner on a global basis
• As part of the INGKA Retail Direction Job 8 ‘Always on for growth’, lead the IKEA Family regards concept and rewards initiatives to innovate, improve and deploy our capabilities within this area
TOGETHER AS A TEAM
Market Support: we have a mission to enable extraordinary growth by supporting the markets in a new era of meeting the customer. We will empower the markets to realize a simple, unique, and seamless meeting. We will provide our markets with economy of scale and exceptional quality in common solutions for all. We will organize for efficiency and effectiveness.
Customer Engagement: our task is to drive growth and brand positioning by leading the expert hub for CRM, Loyalty, Personalized Communications and Engagement across 30 diverse countries. We develop and implement the Customer Engagement & Loyalty approach (CRM, Loyalty, B2B, IKEA Financial Services) to acquire, retain and develop customers to IKEA.
The IKEA Group: is a world leader in the home furnishing business. We are a values-driven company with a passion for life at home. Our vision is to create a better everyday life for the many people. The IKEA Group operates in 43 countries and our retail operations include 321 IKEA stores in 28 countries.
QUESTIONS AND SUPPORT? LET`S CONNECT!
You see things a little differently. So do we. We believe that what you value is more important than what your CV says. We offer positions that will challenge your skills and let you grow. Come see things a little differently with us.
Please note that we will be interviewing continuously, which means that we may close the application process earlier than stated if we find the right candidates. So do not delay, please send us your application in English today or no later than 15 November 2021.
If you have any questions about the recruitment process please contact the Recruiter, Ami Ka Ling Hui at ami.hui@ingka.ikea.com. Welcome with your application