Loyalty Lead to Samsung

about the role Samsung is seeking an experienced Loyalty Lead to manage, coordinate, and execute on our loyalty strategy with speed and excellence. Key responsibility will be to define our Loyalty strategy, develop and lead various projects, campaigns and communication to drive loyalty. These initiatives aim to enhance retention, loyalty, and sales. The role involves close collaboration with the rest of the CRM and other internal stakeholders. This position is based in our Kista office. Your main responsibilities will be:
- Secure the overarching Loyalty strategy for Samsung Nordics. Based on insights, a Loyalty strategy needs to be defined and implemented. Samsung Rewards and Samsung Members are two of the tools to drive loyalty within our customer base.
- Samsung Rewards strategy: Define and secure execution on our strategy for Samsung Rewards. In close collaboration with CRM team and other stakeholders you will secure and optimize the customer experience for Samsung Rewards in all channels. Through campaigns and other initiatives, you will secure that we reach set KPIs. You will take active part of planning, execution, analysis for continuous improvement. This part also involves close collaboration with Suwon office and European office.
- Members strategy and operations: Secure execution of Members strategy in close collaboration with CRM team and local stakeholders. With this, secure and optimize customer experience in Samsung Members app.
- Stakeholder Collaboration: Align with stakeholders and collaborate with other functions such as Category Marketing, eCommerce, Performance Marketing, and HQ/EO and secure that we have a focus on loyalty for our customers in all activation deployed.
- Data Analysis and Reporting: Manage dashboard tools to create weekly and monthly reports and analyze results, and present actionable improvements to achieve KPIs.
Role Tasks:Samsung Electronics Nordic is moving fast to further develop its overall digital marketing capacity. The aim is to provide best in class digital marketing communications to end consumers by delivering engaging, relevant, and timely content to increase the customer experience. In order to reach this objective, new digital tools are being implemented, as the focus on data driven marketing is greater than ever before.
As the Loyalty Lead at Samsung, you will secure deployment of our Loyalty strategy which involves Samsung Rewards and Samsung Members. Your role involves planning, activation of campaigns and communication for those areas. You secure that it is deployed in relevant channels and in alignment with the overall CRM strategy. To secure that we are data driven and striving for continuous improvement, insights, updates via our analytics tools and reporting is a fundamental part of this role. Proficiency with digital platforms and experience with CRM systems are essential
What makes this role interesting for a candidate?Are you interested in Loyalty, CRM and data driven marketing, wanting to continue driving Samsung into the future? Working in our CRM team, you will play a key part in developing and improving the great Samsung Experience to our end consumers. Main competence:
- Organizing and Executing. Plans ahead and works in a systematic and organized way. Follows directions and procedures. Focuses on customer satisfaction and delivers a quality service or product to the agreed standards.
- Supporting and Co-operating. Supports others and shows respect and positive regard for them in social situations. Puts people first, working effectively with individuals and teams, clients and staff. Behaves consistently with clear personal values that complement those of the organization.
- Adapting and Coping. Adapts and responds well to change. Manages pressure effectively and copes with setbacks.

Most relevant qualifications, education and training:
- Experience in CRM and loyalty on a strategic and operational level.
- Proficiency in using dashboards to develop segmentation strategies and generate insights.
- Ability to thrive in a fast-paced environment and consistently strive for excellence in delivery and execution.

- Bachelor’s degree in Business Administration, Marketing, or a related field.
- Experience working with CRM in a global company.
Most relevant previous work experience:
- Over 3 years of direct experience in CRM marketing and loyalty with a focus on loyalty programs
- Expertise in CRM and Loyalty, project management, and implementation.
- Proficient in analytics and testing, leveraging insights for continuous process improvement.
- Proven experience in stakeholder management, preferably within large organizations.
- Strong background in project management.
Required language skills:
- Fluency in English & Swedish

Om arbetsgivaren 21Activa är ett bemannings- och rekryteringsföretag med över 50 års samlad erfarenhet från bemannings- och rekryteringsbranschen.Vi har stor erfarenhet av bemanning inom lager, logistik, transport och administration, både på arbetar-och tjänstemannasidan.
Vi har självklart kollektivavtal och är auktoriserade hos Kompetensföretagen. Vi sitter i lokaler i Rosersbergs och i Arlandastads industriområde och våra kunder finns i Stockholmsområdet, Uppsala och i Mälardalen.Vår filosofi är enkel, vi ska vara samarbetspartnern som finns på plats för våra kunder OCH vi ska ha den mest nöjda personalen i branschen. För välmående personal gör ett bättre jobb och kunderna når bättre resultat.