Loyalty Programme Manager

Do you want to help us offer the best customer experience for our valued loyalty scheme members?

The Loyalty Programme Manager will be responsible for the smooth running of our two well-established and popular loyalty programmes, one for our direct customers and one for our business customers. You will work with optimizing the existing loyalty programmes to improve the customer experience across the customer journey, including marketing automation, website content and onboard offering. To succeed you need to develop and drive activities to meet our targets for loyalty programme recruitment, engagement and retention.

Some of your key responsibilities:
- Work cross-functionally (for example, with Marketing, Brand and Onboard departments) to drive member communications and activities.
- Support customer-facing colleagues in promoting our loyalty programmes, producing guides and answering member queries.
- Coordinate the production and delivery of loyalty programme assets to our regional markets.
- Understand, monitor and distribute the loyalty KPIs in our web analytics and Power BI reports.
- Develop a communication plan for the loyalty programmes in collaboration with relevant stakeholders.
- Become a subject matter expert for our loyalty programmes and act as the members’ champion.
- Superuser in our Microsoft Dynamics CRM-based loyalty programme management system.

What you will experience
You will be part of our Digital Experience & Omnichannel Department. We are a friendly and dynamic team working with our new website, the customer journey, personalization and segmentation, to name just a few areas.

Stena Line exists to be a trusted link between people, places and societies. We play a vital role in keeping everything connected. We make sure people and goods arrive where they need to be, enabling business to thrive and societies to grow. We connect family and friends, and make it possible to explore new destinations or revisit favourite places.

Stena Line wants to continue to be a safe, flexible and attractive employer and have now introduced a flexible workplace for our office employees. We believe a hybrid solution between the office and working remote will create the best environment for us to be creative, productive and find a work-life balance creating magic today and tomorrow. 

Who you are
At Stena Line your personality matters as much as how good you are at what you do. You should be flexible, a good communicator and collaborator. As a person you have good excellent time-management skills and the ability and willingness to multi-task. You are confident working on your own initiative and have a customer-centric mindset. Maybe you have a background in CRM, marketing automation or working with a loyalty programme.

Qualifications/skills:
- Bachelor degree in Marketing or Business or similar
- Previous experience from e-commerce in the retail or travel and hospitality industries (preferred)
- Experience in web analytics
- Fluency in English, written and spoken 

Interested? 
This is a full-time, permanent position based in Gothenburg within our Group Travel Organisation. To apply, please register your profile and send in your application in English as soon as possible but no later than 15th of August, 2022. We are having an ongoing selection, so do not wait with your application. Please note that due to GDPR we do not accept applications via e-mail or postal service. We have collective bargaining agreements with Unionen, among others, who you can contact for more information.

If you have any questions regarding the position you are welcome to contact Matilda.Bellak@stenaline.com or if you have questions about the recruitment process you are welcome to contact Anna Svedberg, Talent Acquisition Partner, anna.svedberg@stenaline.com. 

About Stena Line
As the leader of sustainable shipping, Stena Line has Europe’s most comprehensive route network focusing on transportation of both passengers and freight. We have over 4300 employees in our Stena Line family across Scandinavia, around the UK and the Baltics, making a contribution to our company. As a company, we are on an exciting journey driven by technology and new digital habits, developing our business to create outcomes that matter to our customers. The journey starts with us.

We are committed to maintaining and developing a sustainable working environment, free from harassment, that gives equal opportunities to everyone. We embrace equality, diversity and inclusion – and welcome all applicants.