Manager, Copywriting

This isn't a conventional car company. We're a new global brand that focuses on the need of the connected generation, sustainability, and a hassle-free customer experience.

For our content creation team, we are now looking for a full-time

Manager, Copywriting



As our Manger Copywriter, you're the company's brand guardian for copy. Working within our Creative team, your word brilliance will help us uphold, and refine our brand tone-of-voice. Variety is one of the only constants in this job, and you will support stakeholders across the organization.

You'll not only write smashing headlines or fact-filled press releases but will also create messaging for video scripts, emails, web and all of our channels.

You possess a powerful command of tone and can adapt to our brand strategies and tone of voice: you'll have a critical role in crafting, defining and refining our messages offline and online - helping to establish the tone and communication that will directly and positively impact the growth of Lynk & Co. You'll be responsible for a team of 6 copywriters, supporting marketing and communication in 7 different European markets.

The role can be based in Amsterdam, Gothenburg or Berlin, reporting to Head of Content based in Gothenburg.



What you'll do

- Responsible for the overall tone of voice, defining and redefining global tone of voice standards.
- Write English copy in all forms and variations that inspires and educates and with the purpose of driving awareness, creating a better user experience, and generating quality leads and/or other marketing metrics.
- Create engaging stories across online and offline channels.
- Be a lead storyteller in brand and product launch campaigns.
- Manage and lead a team of 6 copywriters: support and coach in their personal development and common team deliveries.
- Provide great ideas and copywriting for the company website, app, brand campaigns, social media, digital channels, PR and CRM.
- Liaise with stakeholders and encourage them to embrace new and exciting ideas.
- Collaborate with creative partners (In-house and external) to concept and create innovative, effective, and on-brand messaging across channels and platforms.
- Ensure all content and assets are compliance approved and have a consistent voice and message.


What you bring

- Native level English writer.
- 7+ years of writing experience, preferably within an agency with a mix of B2C and B2B clients.
- Some experience in leading a team.
- Awareness of trends in culture, particularly in the digital space, and alignment with what drives positive action across various channels.
- Obsession with words and a global approach to the content working across markets, channels, cultures, and audiences.
- Solid understanding of branding to consistently apply brand values across all work.
- Experience in writing SEO-friendly content.


To succeed in the role, you need to be a self-starter using good judgment and building trust with partners. You're not afraid of taking risks and experimenting with new and unique ways a brand shows up in the world.



Working for Lynk & Co

Want to learn more about working for Lynk & Co and what we offer? Read more via this link: Why Lynk & Co - Lynk & Co (lynkco.com) (https://careers.lynkco.com/pages/why-lynk-co)



Our recruitment process

We work with a competence-based framework. You apply by submitting your LinkedIn profile or CV written in English and answering a few questions.

Our selection will primarily look at acquired competencies and skills.

To help us place the right people in the right role, we believe in science-based and fair assessment methods. Therefore, as part of our recruitment process, we use psychometric assessments from Alva Labs (https://help.alvalabs.io/en/collections/1831924-for-candidates) to help us increase our hiring success by identifying the candidates that are most likely to thrive and be successful in the role.

We look forward to receiving your application as soon as possible, but latest 12th December. We will do an ongoing selection of candidates during the application period, so don't hesitate to submit your application if you're interested.

If you have any questions about the recruitment process, please reach out to Recruiter Mira Kantola at mira.kantola@lynkco.com.

To learn more about us, check out our (https://www.lynkco.com/en/) and follow us on (https://www.linkedin.com/company/lynkco/) and Facebook (https://www.facebook.com/lynkco.global/).