Market Specific Leader – BA Bedroom

The IKEA vision, the IKEA business idea and the IKEA values are our source of inspiration about why we do what we do and how we do it. The IKEA direction is our latest guiding star on what it takes to continue the success of IKEA We are determined to build a new tomorrow and continue to deliver better products and better homes to the customers, and growth & profitability to IKEA, although it requires that we are better than ever before.

Right now we are looking for a Market Specific Leader to our BA Bedroom. We want to achieve the wished position for Market Specific Range – Making IKEA truly market relevant supporting the core range and by that generate extraordinary growth and a great customer experience. By listening and understanding the need of the consumer on each market. Together with the retailer and the Range & Product team develop complementary and competitive market relevant range for each market.

We are on an exciting journey with our Bedroom business, a journey where we build on strengths while changing almost everything. Our mission is to create real bedrooms for a better everyday life, whoever you are and wherever you live. BA Bedroom is a stable and successful business for many years. To secure a future as successful as the past we are building a more commercial, safer wider bedroom offer for the future, as the past of an ever-changing complete bedroom business.

As a Market Specific Leader.

You are responsible for leading, growing and optimising the market specific potential in the HFB dimension and thereby contribute to create extraordinary growth and speed to market. You identify new potential business opportunities by working in close collaboration with the countries, market clusters and Range & Product teams. Opportunities that not only will create market specific growth but also will challenge and optimise the total development plan for the HFB portfolio.

You use requests and inputs from Retail, Range & Product teams (HFB), material and category areas and market trends in order to support the retailer in co-creating and securing a locally relevant offer and contributing with proven business possibilities to the global IKEA business

You create alignment with Range & Product teams in the HFBs in order to ensure that the Market Specific Range will deliver complementary range and extra growth in relation to running range, and not act as competition.
Furthermore, you will be responsible for:
Maintaining and refreshing the Market Specific Range, from a supply, quality and trend development perspective
Collecting gaps, needs and opportunities and supporting the markets in identifying common needs and opportunities driving volume up and purchase price down

Does this sound like your next challenge?

We look forward to receiving your application – CV and letter of motivation – in English latest 9th of January 2022. Please note that we will be interviewing continuously, which means that we may close the application process earlier than stated if we find the right candidates.

If you have any questions regarding the position, please contact Sales Manager David Vine at david.vine1@inter.ikea.com. If you have any questions regarding the recruitment process, please contact Recruiter, Marie Sandman on +46 768545309