Marketing Analyst

Marketing Analyst

Marketing Analyst responsibilities include researching consumer behavior, reviewing marketing activities, KPIs and costs, and exploring market trends and opportunities. Working alongside the marketing and BI teams, you will provide insight and analysis that finds additional growth and optimizations within the marketing activities - one of our biggest areas of investment.

To be successful in this role, you should have experience analyzing both performance and brand-building marketing activities, and be comfortable processing and analyzing marketing data from a broad range of channels - experience with digital marketing channel data will be particularly important.

Ultimately, you will help us spend our marketing budget as effectively as possible, supporting the ongoing growth of the business.

Your Future

- Analyse marketing funnels, customer intent and market data to understand the NA-KD customer base
- Measure and understand the impact of online and offline marketing activities.
- Report on marketing KPIs, eg. New customer acquisition, intent, awareness, site traffic, ROAS, etc
- Support each marketing channel owner in the development and understanding of their channel’s contribution to the overall business performance
- Support decision making on marketing investment and channel-level budget allocation based on commercial objectives
- Recommend website and channel optimizations
- Research and implement marketing tools to support our promotional projects - Google Ad Tag Manager, Google Big Query, Tableau or similar data visualization software, automation software, social media scheduling, etc


Your Past & Skills

- At least 5 years experience as an Analyst, with at least 2 years experience within marketing
- Fluent in English
- Quantitative, Engineering, Business or other relevant degree
- Highly logical and evidence-based decision maker
- Confident user of Google Analytics, Adwords, Facebook Analytics and other marketing analytics platforms
- High degree of expertise with SQL, object oriented or scripting experience a plus.
- Experience with attribution models that go beyond digital last-click (eg. MMM, fractional distribution, etc.)
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker with problem-solving skills
- Team player with great interpersonal and communication skills


Location: Gothenburg, Sweden

Start Date: ASAP

THE DREAM TEAM

Working at NA-KD is unlike any other fashion gig. We’re a young company with a start-up mentality and (a borderline insane) hunger to be the best. In less than 4 years NA-KD has become the fastest growing fashion e-com brand in the world. And we have a 3 million strong community to prove it. How? We see no limitations, only possibilities. No failures, only learning opportunities. We’re problem-solvers, disruptors and early-adopters. We’re doers. And if you dream of going to work every day to build the next big thing - then welcome home.