Marketing Analyst - Global Marketing

Data meet creativity - we are hiring a Marketing Analyst role in Lund

Are you a person that thrives on analytical challenges and do you want to contribute to providing valuable insights, measuring campaign and asset effectiveness, and optimizing marketing strategies? Then this could be something for you! We are now looking for a Market Analyst to join our Global Marketing Team at the HQ in Lund.

Who is your future team?
Axis Marketing teams aim to be a proactive marketing partner to the organization, supporting Axis' strategy and future growth. By contributing with market insights, campaign analysis, and creative storytelling, you can be part of enabling smarter decision-making and drive business results.

What you'll do here as a Market Analyst
As a Marketing Analyst, you will be part of the Global Marketing Team, working in close collaboration with the Director Global Marketing and the Market Insights. In this role, you will contribute to providing valuable insights, measuring campaign and asset effectiveness, and optimizing marketing strategies, all while deepening your understanding of our two-tiered model and the marketing landscape in a highly dynamic environment.

You will also work with data-Driven campaign insights: Here you will work side by side with the Digital marketing & performance team to analyze paid campaigns, organic efforts, and digital funnel metrics. Your insights will help fine-tune targeting, budget allocation, and channel mix, ensuring we reach the right audience at the right time with the right message. Together with the Digital marketing & performance specialists, you'll contribute to A/B testing initiatives, iterate on creative formats, evaluate conversion paths, and recommend adjustments. Your analytical support will help prioritize which experiments to run and how to interpret the results for maximum impact.

In this role, your main responsibilities will include:

* Analyzing campaign and asset performance using metrics such as conversion rates, customer engagement and ROI
* You will help the teams develop a data driven culture and processes to support it. As part of this you will develop, implement and monitor a KPI framework
* You will collaborate closely with stakeholders within the marketing function and finance to understand business needs, drive process improvements, and actively monitor marketing performance

Who are we looking for/who are you?
We are looking for someone with 3-5 years of experience as a Marketing Analyst. You thrive on analytical challenges and enjoy working with data visualization tools as well as Excel. You have the ability to see the bigger picture and understand the interplay between data, marketing strategies, and business goals. As a person, you are curious, with strong problem-solving skills and a passion for storytelling. You bring creativity and a collaborative spirit, fostering enthusiasm and a sense of togetherness in the teams you work with. You are proactive and self-motivated, thriving in an environment where you can plan your own activities, drive initiatives, and take responsibility for delivering results.

We love for you to have/are:

* Bachelors degree in business administrator or equivalent
* 3-5 years related marketing analyst experience, preferably from working in an international environment
* Excellent knowledge in relevant tools, Looker Studio, Qlik, Salesforce, Excel and PowerPoint
* Fluency in English

It is meriting, but not a requirement if you also have:

* Masters degree in relevant area: marketing, finance
* B2B experience
* Experience from working with resellers/partners

The position is located in our HQ in Lund. The role includes approximately 3-5 travel days per year and you will be reporting to the Director Global Marketing.

What Axis have to offer
By joining Axis, you will embark on an exciting journey of personal and professional growth. We will offer you a great introduction to Axis with training. Our team will support you but also listen to your experiences and give you freedom to explore and realize your ideas.

In exchange for your dedication, Axis offers you a job in an open, friendly, and professional environment. We work in an innovative and global organization that takes great pride in delivering world-class, high-quality products, services, and solutions to our customers. Working with us gives you an excellent opportunity to develop in an organization promoting professional and individual growth. You will have a role where your operational effort really will be of great impact to the overall success of Axis.

We want you to enjoy working with us, which is why we offer benefits such as flexible working hours, morning "fika" every day, Friday cake, company bonus, wellness allowance, health insurance and your very own Axis bicycle - to name a few.

We also provide a brand new training facility free for every Axis employee. You can see it here Axis HQ
We believe in sustainability, equality and inclusion. Read more here

Axis is an organization that values creativity and promotes teamwork and openness. With us you will grow both personally and professionally. You will be part of a team of great colleagues that enjoy going to work in the morning.

Ready to Act?
Axis is a company realizing the benefits of a diverse workforce. We know that diversity in groups creates a better working environment and promotes creativity, something that is fundamental for our success. We welcome all applications.

Vacation is important! At Axis we value work-life balance and that means that during Christmas many of us are on a well-deserved vacation. During this period of time, you can expect some delay in our response, but we will get back to you as soon as possible!

In case of questions, please reach out to recruiting Director Global Marketing- Peter Füle,