Marketing and Communications Manager

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.
At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
The role of the Local Division Marketing and Communication Manager for Process Industries is to develop and implement communications programs – including marketing communication, media communication, key messages, web content, and direct marketing – to educate and inform stakeholders: customers, employees, national and local media, trade media and interest groups.
As part of this role, you will ensure executional excellence for all communications measures in line with brand positioning, corporate identity/design guidelines and global strategy.
You will take ownership in creating marketing strategies that generate leads and gain market insights required to identify growth opportunities, and you feed this information back to sales by taking initiative in working directly with the sales community.
The role is reporting to Strategic Account Manager.
Your responsibilities
Implement the communications plan, applying all effective media, and supervising or managing production and supplier relations.
Adapt and localize global content or create content when needed to support campaigns globally.
Work closely with sales to develop sales enablement tools and activities appropriate for the local markets and channels.
Create social posts and sharing the news through appropriate social media outlets.
Use marketing automation tools to plan, implement and execute digital campaigns.
Support key management with communications materials, including briefing materials, presentations, speeches, articles, and employee recognition.
Manage contributions to key events such as trade exhibitions, developing and organizing customer seminars and employee meetings.
Support global and regional media efforts by translating and localizing press releases for the local media.
Identify and highlight key wins, successes, case studies, and technology applications in region, and create stories around these compelling topics to support and drive market leadership.
Own the budget for communication programs and ensuring budget alignment with corporate and division communications at the local level.
Use agreed metrics to show value creation and measure success.

Your background
Bachelor’s degree in marketing or related field.
Industry experience in relevant marketing communication positions and project management, is a plus.
Excellent verbal and written communication skills.
Excellent copywriting and editing skills, able to simplify complex technical contents into appealing marketing messages and contents.
Fluent in Swedish, and preferably also in Finnish.
Excellent English skills.
Good understanding of the market complexity, specifically the key industries critical to the success of Process Industries is a plus.
Desire to seek out new and innovative communications techniques, tools and approaches.
Experienced in events management and social media marketing and channels, is a plus.
Familiarity with SalesForce and marketing automation tools i.e. SalesForce Pardot, using the tool to plan, implement and execute campaigns.
Proficient with software used by marketing communications professionals such as Adobe Suite, Photoshop, InDesign, CMS (content management systems such as Sitefinity).

More about us
Bring your very own sense of pride and purpose as you help us drive forward the Fourth Industrial Revolution – creating a sustainable future for our planet, and your career. Join ABB and harness the power of our diverse global network, as you collaborate with and learn from our world-class teams. Above all, challenge yourself every day. Let’s write the future, together.
Manager Julia Nielsen, +46 21 32 50 70, will answer your questions about the position. Union Recruiting representatives - Sveriges Ingenjörer: Mikael Blomqvist, +46 21 34 21 48, Ledarna: Leif Öhrberg, +46 21 34 23 25; Unionen: Joakim Broström, +46 84 77 91 39. All other questions can be directed to Recruiting Consultant Tobias Nilsson, +46 708 21 53 31.
You are welcome to apply the latest by October 13. Please note that selection will be done on an ongoing basis and the position may be filled before last day of application.
We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com.