Marketing and customer insight lead

Marketing and Customer insight Lead for Business Unit Vattenfall Network Solutions
Are you an experienced B2B marketing specialist with a strategic mindset and a genuine interest in growing businesses through marketing in close cooperation with Sales?
We are looking for the right person to fill the new position as Marketing and Customer Insight Lead for our international Business Unit Vattenfall Network Solutions.
Vattenfall’s Business Unit Network Solutions has grown by more than 300% over the last 4 years and we have an ambitious growth plan ahead of us. Today we have around 90 employees in Sweden, London, Amsterdam, Copenhagen and Oslo. Network Solutions main offer is “Power-as-a-Service”, were we build, own and operate electrical infrastructure including charging and battery solutions. Our main customer segments are the industry and the heavy transport sectors. We enable electrification and the journey towards a fossil free future.

Our offer
We offer you the exciting opportunity to become part of our international team and to play an important role on our growth journey. As Marketing and Customer Insight Lead, you will take on a broad and leading role within our marketing function where you will work across markets on a strategic, tactical and operational level.

Job description
In this role you will act as a team-leader for the marketing team across countries. You will coordinate and drive our overall strategic marketing development across our markets and work in close cooperation with the local marketing specialists to develop and support our tactical and operational marketing. You will also have an overall responsibility for leveraging on learnings and synergies across our markets to support and drive our business growth as efficiently as possible. Building up our marketing presence in newly entered markets will be another important focus area. To develop and drive our customer insight work will also lay within your responsibility area.
You will work closely with the rest of the marketing team, the sales organisation and the rest of the Business Enablement team as well as with other internal B2B organization and staff functions. You will also work in close cooperation with and report to the Director of Sales Pipeline and Business Enablement.

Main responsibilities are:
• Drive and coordinate our overall marketing strategy incl. KPIs, budget and planning processes across markets in alignment with our overall strategy to drive business growth in the most efficient way
• Coordinate strategic, operational and tactical marketing activities across markets where relevant, and seize learnings and synergies in close cooperation with our local marketing specialists
• Coordinate and drive our digital marketing development across countries and throughout the whole marketing and sales funnel in close cooperation with IT, our local marketing specialist and the sales organisation
• Build up and develop our marketing presence in newly entered countries
• Plan, coordinate and drive our customer insight work to support our marketing development and overall growth journey, e.g customer surveys, buyer personas.
• “Own” and develop our message platform and value propositions
• Follow-up and report on overall progress within marketing and customer insight work

Qualifications and personal characteristics
As a person, you are passionate about business and people. You are curious in nature and capable of identifying new opportunities and solutions to respond to business needs. You are excited by the possibilities to grow a business and improve business performance.
You have a strategic mindset and strong analytical skills as well as a structured and organized way of working. You are result driven and have an ability to work under pressure to meet specific deadlines, individually as well as together with the team. You are characterized by a positive mindset and attitude and is a real team-player.

You have
• A master or bachelor degree in business administration, marketing, communication or similar
• At least 7 years of experience within B2B marketing on both strategic, operational and tactical level in close cooperation with the sales function
• Broad experience with regards to full funnel digital marketing, preferable including working hands-on with Marketing Automation and SoMe channels. Experience in working with Microsoft Dynamics Marketing is highly meritorious.
• Great communication skills (text and PPT)
• Documented experience from purchasing marketing services from agencies.
• Experienced team leader and is a great team player with a strong focus to deliver results

You are fluent in Swedish and English both verbally and in writing. If you speak Dutch, Danish, or Norwegian that is a bonus.’

Location The position is located in Vattenfall’s head office in Solna, Sweden.

Diversity and Inclusion
At Vattenfall, we are convinced that diversity helps to build a more profitable, efficient and attractive company. Therefore, we work actively to create a harmonious balance of employees and we encourage applicants of all age, religion, gender identity & expression, sexual identity, disability and ethnic background to apply.
Read more on how we work with diversity and inclusion here: Diversity & Inclusion

Application process
Last day to apply is the 8th of November 2021. Selection and interviews are held after last application date. We do not accept applications through email.

For information about the recruitment process, please contact Recruiter Lina Friberg +46702443673 or lina.friberg@vattenfall.com
For further information about the position, please contact Zandra Salomonsson, Director Sales Pipeline and Business Enablement, phone no +46 706798800.

Trade union representatives in Sweden Johan Tezelson – Akademikerna, Eva Jirhem – Ledarna, Ulf Tengman – SEKO, Ann Petersson – Unionen
To get in contact with the representatives, please call Vattenfall´s switchboard +46 8 739 50 00.

Since Vattenfall is a part of the Swedish critical infrastructure, many of our services are security classed. If this position is security classed the final candidates might be subjected to a security vetting process, according to the Swedish legislation

We look forward to receiving your application!
Öppen för alla
Vi fokuserar på din kompetens, inte dina övriga förutsättningar. Vi är öppna för att anpassa rollen eller arbetsplatsen efter dina behov.