Marketing automation Manager

About IVC Evidensia: World-class veterinary care delivered locally
IVC Evidensia is Europe’s largest veterinary care provider with a network of
clinics, hospitals and out-of-hour centers based across 20 countries
employing more than 30,000 staff. We invest in our people, premises and
processes to provide clinical excellence.

Founded in 2011, we have grown rapidly by offering vets a unique and
innovative working environment, promoting the highest standards of care
while retaining clinical freedom and the flexibility of local service delivery.

Our Mission: Bringing people together to make animal care better
We believe the best veterinary practices are those led by local teams, which
is why we are pioneers in developing our people, investing in continuous
professional development through education, defining best clinical standards
and our celebrated academies. Advised by our Clinical Boards we ensure the
best treatments and medicines are available for our clinicians, backed up by
expert advice. We promote the responsible use of antibiotics, raise
awareness of infection prevention and champion many animal welfare
issues.

We have set ourselves the mission of not only providing the best physical vet
care in Europe, but also being the most advanced digital veterinary group.
Leveraging our physical leadership to create strong digital relationships, allowing us to provide a seamless omni experience, foster loyalty through
personalization, and provide the right care at the right time.

We are now building a team of passionate, dedicated and fast-moving individuals that
will drive the design, build and market of veterinary experiences and
products that will change how pet owners seek and receive care. The team
will be based across our markets in Europe.

We are united by our unique values

We Care - for animals and people, keep our promises, and treat each other
with decency and respect.

We Dare - to innovate, encourage entrepreneurial thinking and identify
opportunities to succeed in a changing world.

We Share - knowledge, best practice and make decisions based on trust,
dialogue, commitment and engagement.

The role
The Marketing Automation Manager will be responsible for the deployment
and scale of the group Marketing Automation Program across brands and
geographies. Bridging the CRM and Marketing automation efforts between
the group marketing team and local marketing functions the Marketing
Automation Manager will ensure maximal localisation of automated journeys
to support lifecycle and monetisation goals.

With a data-driven approach, the Marketing Automation Manager will build customer loyalty, increase customer lifetime value and engage the base with targeted relevant,
inspiring and helpful content. The content itself will serve to educate,
highlight and inspire pet owners of the benefits of increasingly incorporating
preventative care into their everyday routines with their pets, specific to
their animal and breed.

The responsibilities of the Marketing Automation Manager will include system
implementation (Emarsys), management and optimisation of communicationstrategies across email, SMS and push notifications. As well as primary
ownership of all automated communications and joint ownership with local
marketing and product/engineering teams.

This role will drive coordination and best practice sharing between geographies for manual/campaign activities, including planning, segmentation and analysis. You will
continuously test and implement novel ideas to maximise the effect of email/
SMS/notification channels and have joint ownership with local marketing and
product/engineering teams to ensure local customer bases are increasingly
opted in for a broad range of marketing communication channels.

The successful candidate has:
- A minimum of 3-5 years experience of working with B2C CRM and
marketing automation
- Desire to combine strategy with hands-on operational work building
the foundation of and expanding on automated journeys
- A self-going and problem-solving approach
- A data-driven mindset with a strong technical understanding of CRM
tools and data pipeline management
- Experience working with Emarsys
- Experience in optimizing consent management and overall marketing
permission management
- Experience working in cross-functional teams across geographies, and
easily builds relationships
- Strong English language skills are essential and additional language
skills relevant to the other existing IVC Evidensia markets desired.

Working for us:
We’re proud of the diversity of the people within our business and do our
utmost to ensure every member of the group feels happy and comfortable in
their place of work. True to our values, we care about our employees and
genuinely want our teams to have the best experience at work possible.

Interviews will be held continuously so submit your application today! If you have any other questions don’t hesitate to reach out to Johanna Rhodin at johanna.rhodin@ivcevidenisa.com.