Marketing Automation-Specialist

Right now, we are looking for a Marketing Automation Specialist to the Martech Operations Team, to be a part of our journey in personalizing the customer meeting and becoming a truly data driven organization.
I am Per Fernström, and I am leading the Martech Operations Team within Digital & Analytics Sweden. We are a great bunch of people, and I am super proud of every member of our team, but also very excited to extend the team with new skilled people to improve and create new opportunities in communication with our customers!
If you love to create best-in-class data driven customer communication within the exciting area of Martech Operations and 1:1 communication, this is the role for you!
Is this your next opportunity?
Key responsibilities:
Operating marketing platforms and executing digital 1:1 communication activities
Designing, building, and optimizing marketing automation journeys cross all digital channels
Defining audience and creating target group selections

Who are you?
1:1 specialist with wide skill set of channels and platforms. You take responsibility and have high analytical and goal-oriented approach to problem solving. You are able to translate idea into reality in manageable parts and concrete use cases. You are able to execute complex initiatives and proactively respond to issues in an innovative yet structured approach. In your previous roles, you have been successfully responsible for building automated customer journeys, improving performance and using cases by utilizing Salesforce platform (or similar) and delivering clear business value.
Your personality:
Truly enjoy working within the Martech Operations area, learning new things and testing new things
Result-oriented and always looking for opportunities to improve performance
Both tech and business savvy
Self-leading, accountable, and structured
True interest for creating business value
Proactive ways-of-working, taking own initiatives, provide recommendations for improvement

Needed skills and experience:
You have at least one year of work experience in Marketing Automation, preferably working with Salesforce Marketing Cloud
You have worked with A/B testing and control groups

Bonus experience:
Experience with web tracking technologies (e.g. Google Analytics/Tag Manager)
Salesforce Marketing Cloud Certifications
Experience in working with a CDP
Experience in data modelling and SQL
Experience with HTML/CSS/JS to create web and mobile landing pages and manage responsive email templates

Interested?
Selection is ongoing, so do not hesitate to get in touch. Last application date is 2021-12-07.
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