Marketing Automation Specialist – temp. cover

Are you as passionate about movies and series as you are about customer communication, CX/CRM and marketing? Would you like to get a chance to improve the customer experience of Viaplay customers across 5 countries? Great, then we have the job for you!

We are currently looking for a temporary cover, contract to end of August 2021, for a Marketing Automation Specialist to join the team at our office in Stockholm. If this sounds like you - go ahead and apply today!

The Position

Every month we send millions of emails, push notifications and other messages to Viaplay customers. These messages are a vital part of the customer experience as they help onboard new customers, let them know when a favourite series return for a second season or provide them with personal recommendations of what to watch next. Our job is to thrill customers and make them stay longer.

We are looking for a Marketing Automation Specialist to join the Viaplay CX Messaging team. You will join our skilled and well-versed team that excel in communicating with the Viaplay customer base.

Your role will be to create exciting and powerful messaging and campaigns for Viaplay customers that inspire viewing, improve retention and generate sales. Your focus will be the creative parts of the messaging; copywriting, conversion UX and layouts, but also planning and coordinating efforts to execute sales campaigns with a little bit of marketing automation blended in. You will be challenged, and you will have loads of fun!

Responsibilities include:

- Planning, production, execution and following up of messaging activities as dictated by plans.
- Produce, write, source and assemble messaging content from stakeholders such as the internal creative studios and our content teams, including text, layouts, translations, images and videos.
- Ensure that your activities are impactful. Track relevant KPIs and constantly optimize towards better performance.
- Coordinate and lead the creation and execution of campaigns to generate sales and work with stakeholders to make them happen. Ensure a smooth customer experience to maximize impact.
- Ensure that up to date standards of effective communication as well as brand guidelines are applied.
- Work in a multi-channel setup with channels such as e-mails, push notifications and in-product messaging.


What we are looking for

To excel, we believe you are a proactive self-driven doer with an organized and structured way of working to make sure you reach your goals.

We believe that you have a minimum of 2 years work experience within CRM, Marketing automation, Digital marketing or similar. (including tools, processes and performance optimization).

To be a successful candidate you:

- Hold a relevant bachelor or master’s degree within business, marketing, tech/engineering or similar
- Are a team player with an extrovert mindset
- Possess an analytical and commercial mindset
- Communicate well verbally and in writing and have solid PowerPoint (or similar) skills
- Bonus skills include copywriting and familiarity with email/communication conversion design


But most of all you are curious and keen to learn!

Join us today!

We are a company that prioritises people over everything else - from every single employee to every single one of our millions of customers. What unites us all at NENT Group is our passion to create meaningful moments and evoke emotions with our content.

The essence of our values is defined by the beat we all have pulsing inside us. Defined by our people. Defined by the boundless passion we all share at NENT Group. Defined by how we inspire everyone around us, letting them feel that powerful, energising beat.

Bravery, Equality, Appreciation and Trust are our NENT values - and together, they form a powerful BEAT.

As screening and selection is made continuously, we invite you to apply as soon as possible. We do not accept applications through email. If you have any questions or concerns, please reach out to our recruiter Jessica Kvint at Jessica.Kvint@nentgroup.com.

http://www.nentgroup.com/) is committed to equality and diversity and we welcome applications from all qualified individuals regardless of race, religion, age, gender, sexual orientation, disability, and marital status. We want to make sure your recruitment experience is the best it can be - so, if you’re selected for an interview, please let us know if there are any adjustments we can make that would be helpful for you.

Nordic Entertainment Group AB (publ.) (NENT Group) is the Nordic region’s leading entertainment provider. We entertain millions of people every day with our streaming services, TV channels and radio stations, and our production companies create content that is experienced around the world. We make life more entertaining by telling stories, touching lives and expanding worlds - from live sports, movies and series to music and original shows. Headquartered in Stockholm, NENT Group is listed on Nasdaq Stockholm (‘NENT A’ and ‘NENT B’)