Marketing Automation Specialist to Polestar Gothenburg

We are looking for our next star to join our CRM Marketing team in Gothenburg, Sweden. As a
Marketing Automation Specialist you will play an important role in the development of CRM Marketing Automation and developing our global consumer communication.
You’re a team player, someone who genuinely enjoys collaboration and working with others. You embrace change, and if your timings or scope of work need adjustment, it’s not a problem.

Profile
• We see that you are process-focused, with an eye for detail and a good technical understanding. You have previous experience of working in Sales & Marketing Cloud or similar.
• You can multi-task and you’re hands-on.
• A team player, someone who genuinely enjoys collaboration and working with others.
• In-depth knowledge of marketing, the target audience, how a prospect navigates through the funnel (the buyer’s journey), how various marketing channels work at each stage of the funnel to deliver an exceptional customer experience (CX).

Experience
• Knowing how to set up workflows such as welcome/onboarding sequence, cart abandonment, lead nurturing, re-engagement, upsell or cross-sell, feedback, etc. boost customer engagement and the overall CX.
• Project management experience in e-commerce or digital sales and marketing.
• Working with Data Driven Marketing and CRM / loyalty programs.
• Customer Journey Analysis.
• Experience in CRM Marketing in a global environment.
• Solid knowledge of Salesforce Marketing Cloud, Sales Cloud & Marketing Automation systems or similar.
• Proven operational implementation and maintenance of a CRM project.
• Experience in understanding and interpreting customer segmentation.
• Strong analytical skills and data-driven thinking.
• Excellent communication and motivational skills.
• Up to date with the latest trends within marketing automation.
• Measure and report performance of data driven insights.
• Solid understanding of basic principles of data, how data is structured and organized, how it flows between systems, etc.
• Solid understanding of segmentation and database concepts.

Responsibilities
• Manage a cross-channel strategy
• Continuously improve within our Salesforce Marketing Cloud.
• Project Management for journey implementation within the marketing platform.
• Continuous improvement of process of user experience and customer journey.
• Blueprint & document the journeys as well as optimization of existing journeys
• Manage trigger-based journeys.
• Owning the CRM content for various consumer segments, target groups and communication channels.

How to Apply and Connect

Is this you? Do not wait with your application! We will start the recruitment process immediately.

We welcome your application with CV and cover letter until 2020-09-20.

For further information, please contact Helene Hagman, 46 708-20 47 04, helene.hagman@jerrie.se

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Polestar - the guiding star.

We are an electric performance brand, determined to improve the society we live in. Our focus is on uncompromised design and technology. Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient and entertaining. In Polestar’s future, there is no room for shortcuts, excuses or compromises. We are all in, dedicated on our ambition. Guiding our industry forward through pure, progressive, performance.

At Polestar, the sky is the limit.

Polestar aims to bring driving pleasure into a new era with an all-electric product offering of progressive performance cars that are designed and engineered without compromise. This will be combined with a hassle-free ownership and premium services, where all interactions and orders can be performed online.