Marketing Communications Leader

Help us improve access to life-changing therapies that can transform human health
We are Cytiva, a global provider of technologies and services that advance and accelerate the development and manufacture of therapeutics. Formerly part of GE Healthcare, we have a rich heritage tracing back hundreds of years, and a fresh beginning since 2020.
Our customers undertake life-saving activities. These range from fundamental biological research to developing innovative vaccines, biologic drugs, and novel cell and gene therapies. Our job is to supply the tools and services - the pots, pans, soups and sauces - they need to work better, faster and safer, leading to better patient outcomes.


What you’ll do
This role supports Cytiva’s Service business by working with global marketing team to develop and drive integrated, marketing communication strategies and programs. The individual coordinates with internal and external resources to develop and execute programs that deliver on business priorities and marketing objectives.


Drive adoption of new communications approaches and strategies – look to leverage new channels, techniques, and identify unique, attention-getting marcom strategies.
Develop clear, creative marcom strategies from complex marketing objectives.
Develop, drive and execute content strategies including editorial planning, content development and campaign optimization to communicate and drive the business narrative and establish thought-leadership in the industry leveraging external media and content syndication partners as well as owned channels.
Develop and execute integrated, marketing communications plans in collaboration with global and regional marketing teams.
Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and salesforce.
Track progress of programs and report results to marketing.
Ensure compliance of all materials to current branding and local regulatory requirements.
Ensure a swift flow of content through marketing and regulatory review processes.
Ensure a consistent approach and integrate best practices to help meet marketing objectives globally and regionally.
Manage agency, media partner, and supplier relationships.
Liaise with the communications team globally (public relations and organizational communications).



Who you are
Bachelor’s degree in marketing, communications, journalism or a related field
7+ years’ experience in marketing, marketing communications, digital marketing or a related field
Commanding knowledge of integrated communication strategies (digital, print, and events)
Knowledge of, and experience with, marketing automation, content management and CRM tools
Proven ability to motivate and work effectively with diverse, cross-functional, global teams, multiple levels (including executive level), and outside vendors
Experience managing agency relationships
Ability to influence and drive change at all levels of the organization
Campaign and project management experience



Desired Characteristics:
10+ years’ experience in marketing, advertising or a related field
Life Sciences product/industry acumen
In-depth knowledge of product offerings and commercial processes
Experience developing, executing, and measuring content marketing programs
Innovation – develop new ideas through collaboration and execute on creative ideas



Please submit your application in English!


Who we are
Whatever your role, we bring purpose and challenge into our everyday work. If you are driven to make the world a better place thanks to science and medicine, you’ll feel right at home here. If you’re flexible, curious and relentless, you’ll belong. If you are excited about a global culture, this can be the place to further your career.