Marketing Content Manager

Join the planet’s most important fight

Normative is now looking for a Marketing Content Manager

Normative is now looking for a Marketing Content Manager who will be responsible for developing and executing our content delivery and initiatives to enhance brand awareness, drive lead generation, and engage our target audiences. In the past two years, we have lead with high-quality content, such as webinars, whitepapers, and guides, all of which have been anchored in our brand strategy. This role will be pivotal for us to take our content to the next level.

Our Marketing team tells the world about the sustainability intelligence that’s needed for businesses to reach net zero. This role offers the unique opportunity to not only drive our content efforts but also lead a team of talented creators. You will report to our Director of Marketing, and collaborate closely with teams across the organization, to ensure consistency, quality, and effectiveness in our content efforts.

Climate accounting and reporting is a fast-changing and fast-moving space, and high-quality content can make the difference for educating audiences and winning customers.

What you will do at Normative to aid the transition towards net zero emissions:

Lead, manage and grow a team of content creators, where you will provide guidance, feedback and support to ensure the delivery of high-quality content across various channels for various stakeholders.

Deliver High-Quality Content

Collaborate with cross-functional teams and internal stakeholders to gather input and produce content that aligns with product messaging, brand positioning, target audience, and customer needs

Collaborate to create compelling and engaging content to drive brand awareness and thought leadership

Stay up-to-date on market trends, content innovation, competitor activity

Oversee and refine content types and channels at Normative, to ensure we’re creating the right content for the right audiences



Project Manage

Project manage content-creation efforts for company stakeholders, ensuring on-time and high-quality delivery. Some examples include: Overseeing the content/editorial calendar

Writing and designing website, landing pages, and SEO-optimized blog content

Sales enablement content and product education resources

Social media content and ads

Reports, whitepapers, speeches, presentations

Lead internal projects, from small updates to bigger development projects





People Manage

Lead a group of content creators at Normative, and support and advocate for their professional growth.

Design, maintain, and execute workflows and processes to enable the content team to work most effectively

Be the content expert and go-to person for the organization



Experience we’re seeking:

Proven experience in content creation and content management

Demonstrated ability to lead and inspire a team, providing clear direction, constructive feedback, and fostering a collaborative work environment

You have previous experience from working with content workflow and project management

You are a process-driven and deliberate project manager with previous experience in using workflows to keep track of timelines and key deliverables.

You have experience in stakeholder management and know the importance of setting the right expectations.

Excellent writing and editing skills in English, with a keen eye for detail and an ability to adapt content for different audiences and platforms



Nice to have:

Experience from Agile methodology or similar is beneficial.

Experience working at high-growth scaleups, especially in B2B

Experience localizing content with language and regional requirements



Any company would say its employees are smart, capable, and fun to work with - and our employees certainly are! But we’re also driven by an unshakable sense of purpose, an urgency to act, and the motivation to devote our talents and energy to fighting the planet’s most important fight.

About Normative

Normative is accelerating the transition to a net zero world. We provide science-based carbon accounting software and tailored advice from net zero experts, enabling companies to reduce their carbon footprints.

Location

We operate on a hybrid remote model with offices in Stockholm, Copenhagen or London.

We adopt a continuous selection process, but will start reviewing applications after November 21st. Normative handles sensitive financial data and we will therefore conduct a background check before signing any candidate.