Marketing Data Analyst

We are looking for a Data Marketing Analyst to join Qapital. In this role, you will collaborate with cross-functional teams to develop strategies that drive sales and ensure that we increase return on our ad spend over time. You will analyze marketing promotions and identify ways to strengthen our brand and how to acquire new clients. This is a chance to work on a product that has already helped users save more than $2 billion towards their financial goals. When you join Qapital, you will have the opportunity to work in a dynamic fintech environment where you are encouraged to voice your opinions and take part in the decision-making.

In this role, you will
- Work closely with data and marketing to deliver marketing data insights.

- Be responsible for implementing and maintaining marketing tools such as automation software and social media scheduling to support promotional projects.

- Develop and implement weekly reporting on customer segment performance, trends, and key behavior drivers.

- Analyze sales funnels and customer intent.

- Deliver actionables based on data insights from marketing campaigns.

- Report on marketing KPIs and track email campaign metrics.

- Leverage expert SQL programming skills to run extensive customer transaction data queries across large volumes of data, multiple data extensions, and campaign history.



Skills and Requirements
- At least 2-3 years of experience working in data analytics or marketing research.

- Understanding of an analytics stack including desktop and mobile app platforms such as Adjust, Appsflyer, Google tag manager, web events, app events, firebase, branch, iterable or mode.

- Experience with Lookr, or a similar BI tool to create reports

- Proficiency in SQL and a statistical package such as Pandas or Numpy. It’s a big plus if you also have some skills in R or Python.

- Excellent communication and presentation skills.

- Ability to work independently with little or no direction.

- Strong decision-making skills and problem-solving skills.

- Ability to drive results through data-driven analysis.



About Qapital
Qapital is a new kind of banking experience that empowers people to maximize their happiness by saving, spending, and investing with their goals in mind. By blending behavioral science with technology, Qapital provides people with the tools they need to make managing money easy and fun. Qapital has over 2 million users and 100K+ 5-star ratings. It’s been named “Most Innovative App of the Year” by Google and “Best App for Savings” by Apple.

Recruitment process
You choose if you attach a cover letter or not, and weather you choose to attach a cv or if you prefer to link your LinkedIn-profile in your application.