Marketing Director

We're making a football game


GOALS is our attempt to give football the game it deserves. A fair game, that is a reflection of football, rather than the football industry. We want to make a game that’s fun right away, without players having to invest a fortune.

It’s a game about winning, but one where victory comes in more forms than simply winning matches. Focus on trick shots, design awesome t-shirts or create an arena that inspires greatness. No two players will be on the same journey.

GOALS is for everyone, like football can and should be. It’s for the casuals and the pros. For the players, the managers and the fans. It’s for the designers, the audience and the divas. For everyone who loves the game itself or anything surrounding it. GOALS is football.

Read more about GOALS here. (https://careers.goals.co/)

Welcome to the marketing team




As Marketing Director, you will play a pivotal role in shaping our journey. You will spearhead our brand's tone across diverse channels, ensuring our voice is consistent and compelling. You'll be our go-to expert for all marketing-related matters. As the leader of the marketing team you will guide, mentor, and nurture a dynamic team, steering initiatives in marketing, branding, community engagement, public relations, and esports.



At GOALS, you will...


- Develop a marketing plan including budget across our different channels and target groups
- Be responsible for collaboration with all our disciplines in the planning of our soft launch, commercial launch and live service
- Plan and lead our social channels and community

- Develop our influencer marketing, employer branding and esports strategy

- Lead our small marketing team across community, content and branding

- Have an analytical mindset when it comes to execution




Ideally you have...


- At least 5 years working experience within the PC/console gaming industry

- Strong track record from marketing and branding

- Understanding of influencer marketing and esports

- Experience in community building and Discord

- Experience in working with multi-market launch strategies for live service products

- Experience of building, leading, and managing a team of direct reports



About the Employment
The position is permanent and you can work from our Stockholm office, hybrid or fully remote from anywhere in Europe. It is important that you are able to communicate unhindered in verbal/written English.

For this position we do not offer relocation assistance.

In addition to opportunities for creative impact and professional growth, working at GOALS has many other benefits like occupational pension, 30 days PTO, flexible work hours, stock options and more. Learn more here. (https://careers.goals.co/pages/benefits)



Application
GOALS is all about dreams coming true and we know this will only be possible when we have people within our team that add different skills and perspectives to what we’re doing.

Do you have the passion? We're committed to creating a diverse and inclusive studio environment and strongly encourage you to apply even though you don’t feel you tick every single box.

For this role we would like you to include:

- LinkedIn-profile, CV or any other document that showcase your experience