Marketing Lead Home Appliance to Samsung

Everything we do at Samsung is driven by an unyielding passion for excellence-and an unfaltering commitment to develop the best products and services on the market. In today’s fast-paced global economy, change is constant and innovation is critical to a company’s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success. As Marketing Lead HA, you will have an integral part in ensuring we stay on top of the market and continue to enrich and simplify the consumers’ lives. Help Us Create What Can’t Be Done!

Why join our team?
The Marketing Lead HA sits in the Home Appliance (HA) marketing team within the Consumer Electronics division. The vision for the HA marketing team is to deliver best in class marketing strategy, activities and plans that position us as the number one brand within each product category, and support the sales both today and in the future. On a day to day basis the job will entail things such as setting up and delivering marketing campaigns, driving digital excellence, briefing CDM and Social Media plans, leading third party collaborations and activations, and aligning content plans for all our touchpoints. If being close to sales and winning drive you, then this is the company for you!

What will this role achieve?
The overall objective is to grow brand preference, create desire and consideration of our Home Appliance products to help Samsung remain the most innovative and consumer focused brand in the Nordic region. As a Marketing Lead for HA your job is to work togetehr with the Marketing Manager and overall marketing team to ensure we have a strong marketing plan and calendar for all products and categories. You thrive on taking the plan and setting in to motion, delivering every aspect of campaigns and collaborations, which sees you acting much as a marketing project leader. You will be responsible for delivering in to the Nordic Go-To-Market planning and execution for product launches and always-on communication to increase consumer demand and drive purchase. You support by delivering content, executing activations, briefing CDM campaigns, optimizing review campaigns and you do this with a digital first mindset. You know that teamwork and collaboration ensures we drive the business forward..

What will be your key deliverables?
- Contributing to the development of the annual marketing roadmap for all HA products
- Support Marketing Manager to execute and follow up deliverables in the HA Marketing Plan
- Lead execution of activations and campaigns to ensure targets and KPIs are met
- Lead the delivery of digital always on campaigns, ensuring maximum impact across all touchpoints
- Deliver all product launch toolkits as well as maintaining content deliverables for all products and touchpoints (both launch and always on)
- Briefing and project management of creative-, media- and action marketing agencies within Samsung’s network and follow-up on the activities and investments on a regular basis
- Continuously optimize campaigns and activations
- Set up and manage campaigns and activations with third party companies
- Analyse campaign performance and drive learnings to grow further
- Together with the full Marketing team, secure optimal investment and mix of activations for given product groups and customers



What do we need for this role?
- Relevant Academic Education.
- Minimum 3 years of hands-on operational marketing experience from a similar role, preferably Marketing Coordinator/Marketing Specialist
- Experience from working with marketing activations, product launches, managing advertising and media agencies and executing consumer campaigns
- A strong record of integrated marketing and digital activation and proven track record of identifying and applying consumer insights successfully
- Proven track record of setting and optimizing plans based on overall marketing strategy and executing the plans in successful ways
- Excellent analytical skills, with the ability to see opportunities for improvement
- Solid business acumen and experience in working with product marketing
- A natural team player with strong self-leadership who knows that winning is only possible with the team
- Creative problem-solver with a natural drive to see solutions instead of problems, who will live our brand ethos of Do what you can’t
- A bold and ambitious but humble marketer who thrives in a fast-paced, highly changeable environment without losing motivation or focus on the end-goal

- Proven project and production management excellence with an eye for details.


Samsung is a dynamic company in a fast moving industry, there are many opportunities to grow and develop! In order to enjoy working with us you must be a person who appreciates tempo, change and to take own initiatives.

Practical information
Contract: Consultancy assignment through Ivy Talents. Start asap, until april 2023 with possible extension
Location: Kista
Work hours: Office hours, full time (40h/week)

Are you interested in the position? Make sure to apply immediately to optimize your chances! Questions? You can reach Tom at tom@ivytalents.se