Marketing Manager

Why we will love you
You are a passionate customer ambassador with an obsession for driving extraordinary growth and profitability by implementing effective marketing strategies. With high focus on acquiring, converting, retaining, and engaging customers throughout their journey, where they are and how they want to be met. We see you as super commercially driven where you know how to integrate multichannel marketing plans with the overall company commercial agenda. It goes without saying that you have a passion and believe in our IKEA Brand and knowledge in how you establish a unique brand image.
To thrive in an environment constantly being on the way, you need to excel in adaptive leadership and play a key role in developing a value driven, high performing & learning, modern Marketing organization for generations to come.
We are looking for someone with the following profile:
• Broad knowledge of driving extraordinary growth and profitability.
• Expertise in acquiring, converting, retaining, and engaging customers.
• Extensive knowledge of developing and implementing multichannel marketing strategies.
• An in-depth understanding of creating a unique brand image and market presence.
• Proficient in combining mass and personalized communication across traditional and digital media.
• Experience in managing and influencing senior stakeholders.
• You are familiar with the IKEA corporate identity, core values, and vision.
• An entrepreneurial and innovative mindset in an agile environment.
• You are motivated to create a unique brand image for IKEA.
• Strong strategic thinking and implementation skills.
• You have the ability to solve complex business challenges and lead transformational changes.
• You thrive in a fast-paced and franchise system environment.
To succeed in the role of Marketing Manager you need:
• 10-15 years of international strategic marketing experience, preferably in multiple markets and global brands within marketing, external communications, digital, or equivalent fields
• Advanced education in Marketing, Communications, Business Management, or a related discipline
• Senior-level experience with digital marketing in an omnichannel reality
• Experience driving business and people transformation in a holistic omnichannel environment
• Leadership experience in managing large, multi-functional, international teams
Your responsibilities
The purpose of the Marketing Manager role at IKEA is to reach more of the many people and re-establish a brand that is trusted, loved, and engaging. You would play a crucial role in gaining operational and societal trust for IKEA. By driving growth through attracting and activating customers and consumers, we hope you will build long-term relationships and create lifetime value.
You will be responsible for leading global hubs such as Customer Relationship Management (CRM) and Performance Marketing. These hubs play a vital role in implementing effective marketing strategies and ensuring continuous development of the new IKEA Marketing Model across clusters and retail countries.
Additionally, you will be responsible for:
• Design, build, and optimize global marketing efforts to drive the growth of IKEA globally.
• Translate the global strategic marketing and consumer-centric vision and goals into local implementation.
• Drive growth through customer retention, lifetime value, and acquisition using performance marketing and data science.
• Provide expertise and input to the operating model, range development, and supply chain optimization to achieve market share growth.
• Lead and develop performance marketing as a growth driver across 30+ IKEA markets, focusing on increased ROI (Return on investment) and effectiveness measurement.
• Develop world-class activation concepts, customer-centric membership benefits, rewards, and engagement activities across all brand interactions.
• Identify and resolve frictions in the selling and customer experience areas, and explore new revenue opportunities through collaboration with sales, digital, and supply partners.
• Increase market share by initiating and contributing to developments in marketing automation and utilizing innovative, data-driven digital marketing tools.
• Deliver hyper-relevant personalization throughout the customer lifecycle to increase brand awareness, market share, and customer loyalty.
• Establish CRM as a significant growth contributor for INGKA and ensure its effective implementation.
• Develop new product marketing capabilities, including services and home deliveries, to enhance customer options and added value.
• Build best-in-class (digital) marketing in-house capabilities across all Ingka Markets, championing new methods, systems, and processes.
• Manage global media sourcing and the Performance Marketing Hub for maximum reach and performance.
• Develop a high-performing and learning marketing organization that contributes to extraordinary growth objectives.
This position is based in Malmö, Sweden and reports to the Growth & Marketing Manager.
Together as a Team
Our mission is to enable extraordinary growth by supporting the markets in a new era of meeting the customer. We will empower the markets to realize a simple, unique, and seamless meeting. We will provide our markets with economy of scale and exceptional quality in common solutions for all. We will organize for efficiency and effectiveness.
Questions and support? Let's connect!
If you have any questions about the recruitment process, please reach out to recruiter Sofie Skarlöv at sofie.skarlov2@ingka.ikea.com.
We will continuously review applications, hence encouraging you to apply as soon as possible, but no later than 26th of March 2024. Please note that for the final candidate a pre-employment check will be part of the recruitment process. In this recruitment, IKEA is providing international relocation support if needed.
We are looking forward to receiving your application!