Marketing Manager

About The Albert Group
The Albert Group is a global provider of EdTech solutions for schools and families. Founded in 2015, our mission is to democratize education and give every child the opportunity to reach their full potential. Through our portfolio of educational apps, media and hands-on kits, we make learning engaging and personalized in order to have the greatest impact on young learners.
The Group consists of six brands – Albert, Sumdog Strawbees, Swedish Film, Jaramba and Holy Owly and delivers educational tools for both B2B and B2C customers with core markets in the US, UK and Sweden.
About the role
The B2B Marketing team currently manages two of the B2B brands selling into schools – Sumdog and Strawbees. Reporting to the Head of Marketing, you’ll be joining a cross-brand team of six, but will focus the majority of your time driving growth for Strawbees in our core US market.
Strawbees is a globally recognized STEAM education company, offering innovative learning solutions to empower students and educators in hands-on creative exploration. We emphasize learning by doing through robotics, programming, and building tools that make education fun and engaging.
Working as part of the broader RevOps team, which includes Sales, Support and Customer Success, you’ll be growing the awareness and recognition of the Strawbees brand within US schools and districts to help drive company growth objectives. The role is full time and located in Sweden or the UK to enable regular opportunities to meet with team members.
Key Responsibilities:
Content Production
Oversee the production of engaging content across multiple platforms, including social media, website, and email campaigns.
Develop and manage content calendars, including monthly event campaigns, blog posts, and webinars.
Acquire case study and testimonial content to bolster trust and engagement in the STEAM community.

Campaign and Project Management
End-to-end management of marketing campaigns and projects from planning through to execution, monitoring and analysis.
Collaborate with cross-functional teams including Design, Product and Sales and external partners to ensure smooth project execution.
Analyze marketing performance data, make informed adjustments, and report on key metrics to improve ROI.
Collaborate with internal data analysts to refine audience targeting and content relevancy, driving continuous improvements in campaign effectiveness.

Digital Marketing & Execution
Oversee digital ad campaigns on platforms like Meta, Google, and X, focusing on both organic and paid strategies.
Optimize high-quality organic website traffic through SEO and social media management.
Leverage marketing automation tools for personalized customer journeys, to generate and nurture leads.

Branding & Communication
Act as the ‘global’ brand guardian, ensuring consistency in messaging, tone, and visual identity across all Strawbees channels.
Stay up-to-date with what is happening in the US STEAM/STEM industry and share key market and customer insights with internal stakeholders to support business decisions.
Build and nurture relationships with key brand ambassadors and STEAM influencers, securing podcast features and editorial opportunities.

Webshop and ecommerce
Developing and executing strategies to drive growth, engagement, and a seamless customer experience via our Strawbees webshop.
Ensure the shop aligns with Strawbees’ brand vision, resonates with our audience, and meets our business objectives within the US STEAM education market.

What we're looking for:
Location: Sweden or the UK
2-5 years of experience within a Junior or Senior Marketing Executive role, looking to take the next step up to Marketing Manager
Bachelor’s degree or equivalent
Experience or solid understanding of the education sector in the US
Demonstrated success in planning and executing end-to-end campaigns across multiple channels
High creativity – whether it be generating new campaign ideas or solving problems
Excellent written and verbal communication skills
The ability to collaborative effectively with cross-departmental teams including Sales, Product and Design
Strong organisational skills with the ability to prioritise, manage tasks and keep stakeholders informed

Beneficial to have:
Proficiency with automation and analytics tools (HubSpot, GA4)
Connections within the STEAM/STEM industry
Understanding of US compliance and best practices (CAN-SPAM)