Marketing Manager

Qiwio is an exciting video tech startup based in Halmstad that delivers a simple and easy-to-use video software solution to help companies all over the world grow using video. We are looking for creative, curious, experienced and driven individuals interested in marketing to join our team and help more SMB’s grow and engage their audience.
Qiwio is currently seeking a driven Marketing Manager who is confident in creating and executing omni-channel marketing campaigns across various ad channels, content marketing campaigns and partnerships to help scale our brand within the Nordic countries. You will be responsible for building a marketing and communications strategy via ad and organic channels to inspire and educate our target audience about the advantages of interactive video and the way it can impact their business goals with the end goal to scale our brand awareness, increase our free user base, improve our free to paid conversions and increase our expansion revenue via upselling campaigns, all whilst working closely with the sales and development teams. You should be prepared to work in a fast paced industry who thrives when working under pressure and loves to set high goals for themselves.
We are looking for someone who wants to work in an exciting startup environment, who has the potential, drive and ambition to become Qiwio’s next Chief Marketing Officer as we grow.
Key Responsibilities (but not limited to)
Developing and executing a scalable marketing & communication strategy
Working with the sales and development teams to create a product led growth strategy
Manage and steer all marketing and communications activities
Meeting Quarterly & Annual OKRs
Drive qualified leads to the sales team
Be in charge of content creation and ad management
Manage budgets
Manage email marketing campaigns
Take responsibility for determining which activities should be outsourced and which should be carried out in-house
Plan and coordinate with leadership team
Plan and execute marketing & communication campaigns
Ensure that we can track and measure the outcomes of campaigns and initiatives
Plan and ideate creative and commercially-led copy for Qiwio’s own website and social
Be responsible for copywriting and content management
Be responsible for PR and corporate communications
Manage co-marketing campaigns with Qiwio’s partners
Researching and analysing market trends and competitors.
Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.
Understand and execute our SEO marketing to make sure Qiwio is ranked highly in searches
You are a doer that loves figuring out new smart ways to use content and digital channels to reach and educate our audience



Qualifications & Experience
5+ years of marketing experience focused on scaling brands and driving qualified leads to sales teams
Excellent writing skills
Performance and process-driven mindset
Experience in all stages of email marketing
Experience in creating and managing social advertising campaigns
Understanding of SEO and content creation
Strong time management, organization, and decision-making skills. We give a lot of autonomy, but it requires people to be independent self-starters and focused about how they use their time.
A love for trending content, campaigns, and industry movements in tech/social/eCommerce
Ambition to grow and adapt, and contribute to an evolving marketing team’s strategy.
Strong oral and written communication skills are a must (In Swedish and English)
Ability to work in a fast paced team environment



Nice to have
SaaS marketing experience
eCommerce marketing experience
Experience from video and audio content, particularly webinars or podcasts
Interest in forward thinking creative martech startups
A good eye for design



Diversity, Gender Equality & Belonging
Qiwio offers an inclusive and diverse environment for everyone to feel safe, respected and a valued member of the team. We strive to work towards a building a team based on these values and believe everyone should be treated equally, regardless of their background or job title.
Company Benefits
Qiwio is a video technology startup based in Halmstad Sweden. We have built an interactive video software solution that helps companies all over the world engage their customers and grow their businesses through video.
Qiwio is a young, creative, exciting and a growing startup, so if you want to join a driven and ambitious team, Qiwio would be perfect for you!
We try to ensure Qiwio is an inclusive and diverse place where everyone feels happy, fulfilled, respected, comfortable, and welcome. We know the biggest investment we can make is in our employees, so we provide:
30 vacation days per year
Flexible hours (we give full autonomy and trust to manage your workload)
Extensive learning opportunities (we invest in your future)
Being part of a great, fun company culture
Flexible vacation and sick leave
Transportation subsidies
New computer and phone (and anything else you need)
Flexibility with partial remote work