Marketing Manager Nordics

Job Description
Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 305 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.


We’re iZettle. In 2018, iZettle became part of the PayPal family. iZettle is on a mission to help small businesses succeed in a world of giants. Tens of millions of small businesses worldwide are still being underserved by the traditional players. By giving small businesses the tools to get paid, sell smarter and grow, we’re empowering them to reach their full potential. Together with PayPal, we can reach 24 million merchants across the world with more of the affordable tools they need to thrive. Join us in putting an end to the ordinary way the world defines financial freedom.


Having world-class products is great but to continue our growth we need to be known far and wide – this is where the Marketing Manager Nordics comes in. We're looking for a dynamic and curious person to bring, passion, business acumen, innovation and focus on performance and results to the marketing team.
You will be working closely with your Marketing and Commercial colleagues to drive revenue growth by generating quality leads and growing the sales pipeline with a focus on impact and ROI. This is a great opportunity to be a part of an innovative, fast-growing company in an exciting time when we just joined the PayPal family.
You will report to the Global Marketing Management Lead and work alongside the wider Marketing and Sales Teams. The role requires strong experience in managing marketing and demand generation projects with a deep understanding of digital marketing in an international B2B environment.
Do you have the desire to work for a fun, fast-paced company with constant change? Keep reading!


What you’ll Do
Develop the country marketing strategy, in close collaboration with central Marketing and your local Marketing and Commercial colleagues.
Plan, execute and evaluate marketing initiatives and lead generation campaigns vs targets. 
Develop and optimise the lead generation strategy for our product portfolio and align this with other marketing and sales activities.
Set targets for, track and improve customer acquisition and activation campaign performance.
Plan for, set targets and develop business cases with budget asks for online and certain key offline marketing and demand generation activities.
Work with the creative, digital and CRM teams to improve traffic, lead conversion rates and retention.



We hire people. Not CVs
To be successful in this role we believe you have an integrated marketing mindset, with the ability to understand the interplay between brand building activity and performance marketing. You are comfortable working in a fast-paced environment and have the ability to juggle multiple projects and stakeholders simultaneously. We believe you are a natural at- and love collaborating with others to come up with impactful programs with high ROI. To get our attention, you’ll have the following...
Experience with marketing automation platforms and CRM.
Experience working as a true partner with Sales to deliver shared goals.
Experience in managing the budget and paid campaigns. 
Experience from working in a multinational company would be a merit
Huge motivation by achieving metrics (leads volume, revenue, profit, ROI etc).
Focus on the big picture, whilst ensuring all details are aligned. 



Small minds never helped small businesses
It takes originality and an open mind to start a small business. That’s why small minds have no place in ours. At iZettle, we celebrate the individuality of the people we work with, valuing the impact that diverse experiences, backgrounds, perspectives and ideas can have on our culture and the products we build. We’re proud to be an equal opportunities employer, a place where everyone can benefit from equal access to professional development and bring their whole personality to work.


Bring your talent to our attention.
Go on, hit apply and say hello! 


We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.


PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.


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