Marketing Manager Nordics

Are you passionate about PR & Communications and want to join a creative and fun marketing team? We are now looking for our new Marketing Manager Nordics!

As the marketing manager for the nordics you will be responsible for developing the nordic marketing strategy, plan (aligned with global strategy) and budget. You will also execute and optimize the actual marketing plan with the goal of maximizing pipeline and revenue generated from marketing. As our new marketing manager you will work closely with the rest of the marketing team, sales, customer success/support and product teams to ensure the right go to market strategy, initiatives and executions to support Mynewsdesk continuous growth and success. As a person you have positive energy, go-getter attitude and creative ideas.

Responsibility

- Set the strategy and marketing plan, including budget, for Nordics to ensure yearly goals
- Execute on the agreed marketing plan for Nordics together with your marketing colleagues
- Overall responsible to ensure local strategies and tactics are aligned with global marketing and business strategy and goals
- Localize global campaigns: blogs, marketing automation (emails, landing pages), digital ads, social etc
- Create local campaigns towards existing and potential customers to drive revenue (for example email, webinars, events etc)
- Analyze funnel data - such as traffic, new names, MQLs, marketing related closed deals
- Responsible for execution of Nordic events/webinar
- Creation and execution of Customer marketing plan
- Responsible for content on local organic social accounts, Twitter, Facebook, LinkedIn as well as Mynewsdesk newsroom (In close collaboration with Global Content Manager and Performance specialist).
- KPIs, such as: Funnel targets for Nordics, Marketing generated business, Marketing influenced business, Customer and Revenue Retention goal and Total Number of mentions of Mynewsdesk in media for the Nordic market.


What we are looking for

- 5+ years of experience as a Regional Marketing Manager and customer and acquisition marketing
- Experience working in an international/global marketing context
- Business oriented and data driven with analytical skills - able to evaluate channel and campaign success from your marketing programs
- Experience of planning and executing marketing activities such as Events, PR, Content and Email marketing
- Experience of managing social accounts
- SEO knowledge
- Writing skills
- Fluent in Swedish and English, preferably another Nordic language


Mynewsdesk is an international SaaS company with offices in several countries, and the daily work involves collaboration with colleagues from all over the world. We offer flexible working methods, regular team activities, fitness class, fitness allowance, etc. As an organization, we believe in diversity and equality. We believe that there is great value in our employees having different opinions and backgrounds.

Does it sound interesting? Submit your application today!

If you have questions about the role, you are welcome to contact anna.wemming@mynewsdesk.com