Marketing Manager Strategy Absolut Vodka

As part of the Absolut brand team, the Marketing Manager will support the development and implementation of the Absolut brand strategy in collaboration with marketing expert functions, drive markets and organizational stakeholders. He/she will also lead and support on the Pernod-Ricard and TAG brand planning cycle as well as other high-profile strategic projects.
Drive the Absolut brand planning and long-range planning workstreams, including annual budget plans and executive reviews. Track and analyse trends, competitors' market & consumer insights to help identify new business opportunities.


Lead key transformational projects, as well as support other transversal projects as a strategic partner (scoping, analysing, briefing, etc.). Coordinate implementation in collaboration with key stakeholders at TAC, HQ regional hubs, and markets as needed.


Drive the Absolut brand planning and long-range planning workstreams, including annual budget plans and executive reviews. Track and analyse trends, competitors' market & consumer insights to help identify new business opportunities.


Partner on the development of expert teams' (comms, channel, digital, etc.) briefs in close collaboration with counterparts from respective teams. Partner with Consumer Insights on Absolut's closeness agenda (PRIME reporting, Consumer Council, etc.). Act as the marketing point of contact on our sustainability strategy.


Coordinate internal engagement efforts on Absolut and provide inspirational information to the broader Absolut marketing team on relevant topics.


Support on ad hoc business request including strategic presentations to senior leadership.