Marketing Manager to Careium, Malmö

Who are we?

The population is ageing, costs are rising, and budgets are falling. At Careium, we believe that the solutions for care in the future lie with technology. 

Our mission is to be everyday heroes. With smart technology, we help individuals according to their needs and create the conditions for better care.

From social alarms and fall sensors to smoke detectors and secure communication with the alarm centre: Careium is one of the few players offering a complete digital alarm chain. Careium is currently the market leader in technology-enabled care in northern Europe and approximately 400,000 people use our services.

Our overall objectives are clear. We aim to be the market-leading player in individual living and an established, expanding player in assisted living in all our home markets by 2025. We aim to be the preferred partner and knowledge leader in our markets and a driving player in changing the market for technology-enabled care.

About the role

The Marketing Manager role is pivotal in driving the success of a company's products or services through effective promotion and strategic planning.

You are responsible for developing and implementing marketing strategies that align with the overall business objectives, target the right audience, and generate profitable results.

Your skills as a marketing manager should include expertise in digital marketing, social media management, content creation, data analytics, and campaign optimisation.

To excel in your role, you should be adaptable and open to embracing emerging marketing technologies and trends. Additionally, your ability to analyse data, measure campaign performance, and make data-driven decisions will play a crucial role in optimising marketing efforts and achieving desired outcomes.

Why is this role interesting?

Careium is a leading company in technology-enabled care; we make a significant difference in people´s lives. Careium is a listed company, which is an exciting environment to be a part of.

The marketing manager role at Careium is diverse and spans between budgeting, marketing strategy and hands-on activities, such as, copywriting, product presentation material, web maintenance and daily interaction with our external marketing and communication partners.

As a marketing manager you will report to the head of Product & Portfolio. You will have no direct reports, but you will be working closely with our local market representatives across Europe.

You will work from our bright, spacious office close to the Central Station in Malmö with many places to go for lunch, close to shopping and gyms.  Careium offers the possibility to flexibility between remote work and the office. We have a generous health care allowance, and you will get access to the Benify benefit portal with discounts and offers.

Key responsibilities

Your responsibilities include but are not limited to:


• Develop, implement, and drive the marketing strategy for Careium. Work in close collaboration with the Careium Country directors and Product management.
• Responsible for the Careium Marketing budget (Global/HQ) 
• Translate market and customer insight into impact full marketing strategy, marketing plans and tactics.
• Work closely with many teams, including Product & Portfolio Management, Regional Careium Director, Careium sales, and external agencies to make sure our company brand values, and image are followed.
• In charge of the look and feel and content of Careium Web sites. This includes the look and feel as well as creation and writing of product texts, articles, and other content.
• Refine and optimise the Careium social media strategy and corporate tools.
• PR - create content regularly to grow the company’s footprint (press releases, corporate announcements, white papers)
• Keep the Careium website updated and relevant
• Create content and market material for various purposes and channels, such as trade shows and fairs (brochures, rollups, booths etc), social media (LinkedIn), web
• Launch and publish new products and services on the Careium website
• Support product managers in creating product information, sell-in material and manage translations and adaptations to local markets

Qualifications


• A relevant marketing degree
• Strategical skills with a commercial mindset
• Digital mindset
• Experienced working from or with marketing agencies
• Entrepreneurial mindset - taking responsibility and leading the way
• Being detail oriented and operational
• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders - the focus should always be on delivering a high level of service
• Strong analytical and problem-solving skills, with the ability to identify new leads, generate opportunities and adjust marketing strategies as needed
• Experience from Investor Relations (IR) is a plus
• Experience as a Head of Regional Marketing is also a merit
• Previous experience in Episerver (or other CMS systems) is a plus

Personality & cultural fit

To thrive at Careium, you can relate to our values Show Care, Act Smart & Be heroes and prefer working environments where:


• You are ambitious, orientated toward action, and prefer to make a call and move forward, you actively seek input from stakeholders when information is not complete, to make the best call in ambiguous circumstances
• You get engaged from working in a purpose-driven, yet commercial, organisation that directly impacts population health
• You have an entrepreneurial mindset and understand the value in – at times – having both sleeves firmly rolled up
• You genuinely believe in solutions being better when crafted together with relevant stakeholders, but you are never afraid of holding an opinion of your own and welcome courteous, creative, and healthy debate
• You believe in the value of well-planned and thought-out strategies but know that in the end, it’s all about the execution

If you have any questions about the role, don't hesitate to contact us at hr.group@careium.com 

Careium has approx. 800 employees and a turnover of approx. 725 MSEK and Careium is listed on Nasdaq First North Growth Market. For more information, please see: www.careium.com