MARKETING MANAGER TO SAAS COMPANY WITHIN FINTECH IN STOCKHOLM

Kvalifikationer
- You have minimum 3-5 years of experience in B2B campaign/digital marketing
- You are fluent in Swedish and English, both written and spoken
- You have experience working on multi-faceted digital campaigns
- You have solid understanding of B2B demand gen programs and lead lifecycles
- You have experience of managing agencies and third parties: creative, digital, PR, production, events
- Marketo marketing automation, Wordpress and Salesforce CRM experience is preferred
- Big plus: Someone who has been working in SaaS is ideal, fintech even better.


Company Description
Our client has a vision for their company: to continue providing the best cloud-based financial software on the market. They have over 3,500 clients worldwide – including half of the Fortune 50 and a quarter of the FTSE® 100 – rely on their cloud-based software to increase efficiency, reduce costs, and improve governance and transparency across global financial organizations.

Job Description
As Marketing Manager, you will lead the demand generation efforts in order to hit revenue goals through a mix of lead generation, brand awareness and partner marketing campaigns. You will report to the EMEA Marketing Director.

Primary responsibilities:
• Develop a high-impact marketing strategy and implement programs to drive demand and build pipeline for new business and existing customer growth
• Create a sustained lead funnel using a mix of marketing channels, including advertising, local website, email campaigns, webinars, ABM, events, SEO, SEM and content distribution
• Oversee, manage, and optimize programs to increase conversion from net-new names to qualified leads to sales meetings and opportunities
• Own the local Swedish website and implement optimization strategies to create a high-performing inbound machine
• Develop the internal and external event strategy to support lead generation efforts
• Liaise with internal teams to manage the marketing data universe; maintaining contact details are accurate and up to date, and qualify and administer leads generated by Marketing in a timely manner
• Manage the marketing budget to maximize the success of campaigns and report on success showing ROI
• Work closely and build good relationships with Sales, Partnerships, Customer Success and global Marketing teams to ensure their programs are meeting and exceeding goals


Personal qualities
You have a data-driven mindset with the ability to turn insights into actionable plans. You have a flexibility, positive demeanor and a ‘can do attitude’. Creative flair and enthusiasm for new ideas and concepts. An innate focus on results and hitting KPIs.

Admission and Application
In this recruitment process, our client collaborates with JobBusters. We look forward to hearing from you! Send your application as soon as possible. If there are any questions, please contact our Recruiter Johanna Johnsson.