Marketing Manager Unifying Value Propositions (474112)

As the tech firm that created the mobile world, and with more than 54,000 patents to our name, we’ve made it our business to make a mark. When joining our team at Ericsson you are empowered to learn, lead and perform at your best, shaping the future of technology. This is a place where you're welcomed as your own perfectly unique self, and celebrated for the skills, talent, and perspective you bring to the team. Are you in?
Come, and be where it begins.


Our Exciting Opportunity
Ericsson’s global marketing and communication activities are steered from a company-wide Message Framework. In this role you will have the outstanding opportunity to develop and implement these key business narratives.

As part of Ericsson’s Message Framework, the Value Propositions unifies and joins up our propositions to the market:

Umbrella value proposition: Network narrative covering network evolution, technology and operations
Enterprise value proposition: Business narrative towards the enterprise segment
Consumer value proposition: Business narrative towards the consumer segment



All the Unifying Value Propositions will leverage the messaging and brand assets in our Vision Narrative, as well as being responsible for crafting the context for the Key Offering Areas.

As the Marketing Manager Unifying Value Proposition, you will be a key contributor when it comes to developing, evolving and deploying across the unifying value propositions, supporting the Value Proposition Directors. The role is part of a virtual team of strategic marketing professionals to set the agenda and narratives that are essential for Ericsson.


As a key member of the team driving Unifying Value Propositions, you will play a meaningful role in the transformation of marketing and communications within Ericsson and drive the implementation of the Message Framework.


If you are a young professional in the early stages of your career – with a drive, dedication and interest to bring business value to Ericsson – the role as Marketing Manager is your chance to make a mark!


Responsibilities
Your responsibilities will include, but not be limited to, development of the marketing plans for Ericsson’s narratives and development the value propositions.

Project management and continuous follow up of the development and implementation of the Unifying Value Propositions
Primary interface towards the campaign and activations team.
Support the development and continuous update of the value propositions and content plans supporting them
Development, creation and continuous update of buyer personas and industry segmentation
Content creation to articulate narrative and continuously evolve Ericsson’s thought leadership in the area
Perception build and sales enablement as well as developing and orchestrating additional content assets and insights
Support the management of the internal global community of champions of the narratives, e.g. coordination, workshop management, shared roadmaps and project plans
Ensuring a good linkage within the Ericsson message hierarchy from the company vision to the Key Offering Areas



The Marketing Manager will work closely with all the Marketing Directors for the three Unifying Value Propositions and report to the Head of Unifying Value Propositions in GFMC Strategic and Content Marketing.


To be successful in the role you have
University degree in Business, Marketing, Communications or equivalent training/experience.
Experience in Strategy, Strategic Marketing or Solution Marketing with eye for business
Good knowledge of ICT industry. Good understanding of our customers business and our customers’ customer’s business and situation – consumers, enterprises and public sector.
Demonstrated experience from marketing, sales or strategy in CSP enterprise / business domain (is benefitial)
Project management and experience from working in global and distributed teams
Experience working in a dynamic and fast paced environment
The skillset in how to articulate in messaging, narratives and propositions



What's in it for you?
Here at Ericsson, our culture is built on over a century of courageous decisions. With us, you will no longer be dreaming of what the future holds – you will be redefining it. You won’t develop for the status quo, but will build what replaces it. Joining us is a way to move your career in any direction you want; with hundreds of career opportunities in locations all over the world, in a place where co-creation and collaboration are embedded into the walls. You will find yourself in a speak-up environment where empathy and humanness serve as cornerstones for how we work, and where work-life balance is a priority. Welcome to an inclusive, global company where your opportunity to make an impact is endless.


What happens once you apply?
To prepare yourself for next steps, please explore here.

To know more about the life at Ericsson, meet some of our colleagues in our People film.

Interested in joining our #TeamEricsson? Feel free to apply and include resume in English, outlining how you meet the specific requirements of the position.
The selection and interview process are ongoing. Therefore, send in your application in English as soon as possible.
If you have any further questions, you are welcome to contact the recruiter: Rebecka Gustafsson (rebecka.gustafsson@ericsson.com).

Location: Stockholm, Sweden.

Kindly note that we do not accept applications sent via e-mail.

We welcome the opportunity to meet you!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


Do you believe that an organization fostering an environment of cooperation and collaboration to execute with speed creates better business value? Do you value a culture of humanness, where fact based decisions are important and our people are encouraged to speak up? Do you believe that diverse, inclusive teams drive performance and innovation? At Ericsson, we do.