MARKETING OPERATIONS LEAD

Our business has grown fast in the last few years because we put all our focus into building our two snow brands, Dope (https://www.dopesnow.com/) and MONTEC (https://www.montecwear.com/). We have come far, but to drive our brands to the next level, we’re now looking for an experienced marketing leader to step in and take care of our marketing team and the operations. This will give way for the creative side of marketing to take our branding to something new.

WHAT WE SEE IN THE ROLE 🗺️

In the short term, your primary focus will be to bring an experienced and objective view to Ridestore and our two brands. Working closely with Dan Stremel (https://www.linkedin.com/in/daniel-stremel-688521aa/), you will establish the best possible working relationship together from day one to lead Ridestore’s brand and marketing efforts, where you'll be focusing on the team and operations and Dan traversing over toward the brand and the innovation side.

You will also play a crucial role in streamlining marketing workflows and processes and introducing new and effective ways of working. In collaboration with the marketing team, you will review and improve the current marketing strategy to ensure it aligns with our goals, target audience, positioning, messaging, and tactics. This includes streamlining our manual processes, improving our content workflows, and making sure the content production team knows what's working best.

You will be key in building strong and lasting partnerships with other teams to ensure seamless alignment and support for marketing initiatives. We want you to increase transparency and communication within the marketing team and see to it that everyone is informed and understands our direction.

In the long term, you lead the best and happiest marketing team around. A team that works seamlessly with the rest of the crew guided by you through a visionary and hands-on leadership style that's all about change and empowerment. Your team is excited to work with you because they want to, not because they have to. Together you have been able to build top-of-class brands by developing a progressive and agile marketing team.

You have led the charge in developing a well-functioning monthly marketing strategy review process about performance and data.

And by now, we got the organizational setup pretty dialed, with all brand and marketing functions housed within the marketing team. You have taken the team to the next level, refined and improved the setup, and empowered them to be efficient and creative. You and Dan have found the magic in combining marketing operations and creative work to drive our brands on an exciting journey.

WHO ARE WE LOOKING FOR? 🔍

Ideally, you have worked with D2C brands, but more importantly, you have experienced firsthand a fast-paced and changing growth environment with engaged owners. You hopefully have experience with asynchronous ways of working as we’re a digital organization using Asana as a shared workspace, and Slack for culture, fast comms, and fun. This means we have a flexible environment where you can focus, but it demands a lot from everyone as you need to be the driver of your work.

To have a running start in this role, you have experience of 📝

- Leading teams: contributed to the success of 👌🏼 teams

- Managed Projects: overseen the execution and performance of marketing initiatives

- Analyzing data and reports: used data to inform decision-making and effectively communicated insights to stakeholders

- Maintaining strong brands: developed and maintained a strong brand presence through effective marketing strategies

- Tools and process research: identify and implement the most effective long-term solutions through internal and external research

- Targeted customers segments: segmented and targeted audiences

- Digital marketing campaigns: leveraged digital channels to reach and engage target audiences

- Strategic marketing plans: developed and executed marketing strategies that drove business growth



And you’d be an even better match if you have experience with some of these! If you don’t, no problem; we know you love to learn.

- Experience in leading remote teams

- Experience with Asana or similar tool

- CMS (Bynder, CommerceTools)

- Google Analytics

- Market knowledge in our field of business



To thrive in this role, we see that you as a person;

- Are humble and approachable, a great colleague to work with

- Enjoy developing others

- Have critical thinking with an eye for details

- Are a goal-driven problem-solver

- Do not have a problem making decisions

- Enjoy collaboration and cross-functional teamwork

- Have awesome communication skills

- Are adaptable and flexible

- Are a self-starter with a growth mindset



WHERE YOU’LL DO IT 🌍

It's a full-time role, remotely. We want you in the CET zone plus/minus 2 hours as most of our teams are based in Europe. Ridestore has been remote since 2014, except for some people who work in Gothenburg, our only office. This means there is an office to visit and work from when needed.

Join us! We’ll offer you freedom in a passionate and somewhat snowy environment where you can greatly impact the Ridestore journey with your work. 🙏🏽

HOW WE DO IT
We want to see the person behind the application. So don't put any effort into writing a cover letter before applying; instead, you will get to write answers to some questions that we find interesting for this role! Good luck, and have fun. Looking forward to seeing you in the process.