Marketing Specialist

Worldline is the European leader in digital payments and number four worldwide, powered by over 20,000 employees in more than 50 countries. Every day, our technology provides the trusted infrastructure for millions of people and businesses around the world - and we´re just getting started. We are on an exciting journey to lead the way towards the next frontier of payments. Our ambitions are extraordinarily high, and we need the best people in the world to bring them to life – people like you.
Do you have a passion for marketing and a few years of marketing experience? Your main objective will be to grow our brand awareness and drive traffic to our customer touchpoints, specifically the web and inbound sales. You will produce and distribute content across multiple channels (blog, social media, website, emails, video, print etc.) and support and drive marketing activities on the Nordic market.
With offices all over the world, you will be part of the Nordic Marketing team and based in Stockholm. You will be reporting to the Head of Marketing, but this role also involves close relationships with the global marketing team and important stakeholders such as product owners and sales managers.


Your day-to-day responsibilities include
Develop, manage and execute on the content marketing activity plan to support campaign initiatives and other content activities.
Plan, write, edit, and measure the effectiveness of content across various channels and platforms (blog posts, articles, e-books, whitepapers, reports, infographics, printed collateral, website, marketing automation streams, etc.)
Track and analyze content initiatives across channels and activities, and report on results.
Keep track of trends within the digital marketing space, and stay up-to-date with potential new strategies, tools, and channels within content marketing development and management.
Plan and execute marketing activities and campaigns in the Nordic market to increase brand awareness, and to support and drive sales.
Prepare, manage and execute merchant communications for product launches using 360-degree communications.
Initiate and come up with new ideas to help us reach the Nordic sales and marketing targets.
Community Management and Social Media management.
Create, translate and adapt content material in close relationship to our local Marketing Coordinators and Designer.
Evaluate and analyze marketing activities based on KPIs and report results and ROI.



Signs of success
Energetic with passion for marketing and sales
Goal oriented and result driven
Not afraid to take lead, get things done and meet new people
Good writer with attention to details
Digital savvy at heart



Skills we can't do without
Higher or commercial education in the field of communication with focus on marketing/communication.
At least 3-5 years of professional experience in the field of communication (B2B advantageous) required, ideally in international companies (financial services advantageous).
Organized and creative with a solid understanding of content and digital marketing.
Excellent copy writing and editing skills are key.
Sharp eye for grammar and spelling as well as attention to details.
Excellent knowledge of SEO and content optimization, including best practices for title settings, meta descriptions, keyword placement, and heading tags.
Fluent in Swedish and English, both written and spoken is a must.
Strong customer-orientation skills by continuously developing marketing best practices and creating target-group oriented content.
Experience of some sort of Content Management system such as Wordpress, AEM, Episerver or likewise.
Experience of some sort of Email marketing / Marketing Automation tool such as Marketo, or likewise.
General understanding of digital reporting / analytics tools such as Google Analytics or likewise to measure campaign performance.



Skills we'd like
Experience of Google Ads manager and some sort of Social Media ads management tools.



Perks & benefits
Next to a rewarding salary, we offer you the following local benefits in this role:
A stable company with high growth ambitions and strong market position, #1 payment company in Europe
Opportunity to develop yourself a rapidly growing and agile global organization
Employee Share Program. We win together as a team, and our long-term incentive plans are designed to give every Worldline a financial stake in the business they are helping to grow.
30 days annual leave
Health benefits up to 3000 SEK
Benefit Portal with lots of good offers



Grow with us, create tomorrow
At Worldline, we are dedicated to helping our people unlock their full potential - both professionally and personally. With comprehensive training and development programs, expert communities, and global mobility programs, you will always be able to develop and grow at Worldline - wherever you want to go and whatever you want to do. We also offer flexible hours and remote working, to empower you to be your best self at work and at home. 8 in 10 Worldliners consider Worldline a friendly place to work, and 9 in 10 are satisfied with the training & development they receive.
Worldline is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, colour, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or other applicable legally protected characteristics.
Learn more about life at Worldline on careers.worldline.com