Marketing Specialist

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.
At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
Marine & Ports supplies world-leading technologies that are driving the evolution of sustainable shipping, electrical propulsion, data-driven decision support and integrated solutions for ship and shore from ABB are paving the way to a zero-emission marine industry, providing greater efficiency and reliability to shipowners, and preparing vessels to meet the demands of tomorrow. Our automation and electrical solutions are making port and terminal operations safer, greener and more productive. ABB Marine & Ports operates in 26 countries and has 2,000 employees.
As a Marketing Specialist you will be responsible for maintaining and strengthening ABB Marine & Ports’ position as the leading supplier of terminal automation and electrification solutions for container and cargo terminals. You will be part of BL Ports management team.


Your challenges
Manage marketing, communications plans and budgets for BL Ports globally, doing so in collaboration with sales and product management.
Drive the development of value propositions and content production.
Develop and implement key messages, images, tools and marketing material.
Optimize Port’s presence in online channels including media, social media and on the web in order to reach the target audience.
Cooperate closely with Marine & Ports marcom team to ensure marketing and communications plans implementation across applicable countries.
Identify opportunities and develop content for media in cooperation with global communication manager.
Manage conferences and customer events.
Monitor and measure the effectiveness of marketing and communication initiatives.
Ensure easy access and internal awareness of the messages, also that all communications are consistent and in compliance with company brand principles.
Live ABB’s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.



Your background
5+ years of professional work experience in marketing and communications roles, preferably international.
Experience from developing/implementing marketing and communication plans.
Strong content production experience.
Ability to translate technical features to commercial benefits.
Thrive as a strong networker and communicator who has ability to work independently and is a self-starter.
Experience in using Salesforce and Pardot/Marketing Automaton is beneficial but not a requirement.
Marine & Ports industry knowledge is beneficial but not a requirement.
You have outstanding written and verbal communication skills, both in English and Swedish alike.



More about us
Recruiting Manager Fredrik J. Johansson, +4621-34 02 43, will answer your questions about the position. Union representatives: Sveriges Ingenjörer: Mikael Blomqvist, +4621-34 21 48; Ledarna: Leif Öhrberg, +4621-34 23 25; Unionen: Krista Andersson, +4621-34 02 85. All other questions can be directed to Recruiting Consultant Linda Lundstedt, +46 722 05 65 54.
Apply today and help us change together the course of an entire industry. Please note that interviews will be held on an ongoing basis. Last day to apply is however March 17, 2021.
We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.