Marketing Specialist, Hasselfors Garden, Kekkilä-BVB

We, Hasselfors Garden, are currently looking for Marketing Specialist for Retail Business Unit, to our head office in Örebro, Sweden.
Hasselfors Garden is a part of Kekkilä-BVB who is the European leader in horticulture. Kekkilä-BVB provide products and services for professional greenhouse growers, retail, consumers and landscapers to over 100 countries worldwide. We have strong product brands within the professional and consumer growing markets, trading under the names of BVB Substrates, Kekkilä Professional, Brill Substrates, BVB Landscaping, Kekkilä, Hasselfors Garden, Terra Brill, Jardino and Florentus. Together with our customers we grow for a better future. Kekkilä-BVB is a part of Neova Group. www.kekkila-bvb.com


Do you want to have a meaningful job where you get a chance to inspire and help people to grow more plants, add more green to our homes and gardens? We offer you a challenging and rewarding role in an international business in the horticultural industry. In this role you will be involved in planning, implementing and developing our marketing communication activities towards consumers for our Swedish brands, Hasselfors Garden and Algomin. You will also participate further building our brands. You will be part of the international Marketing team but will also work closely with local sales and product management teams.


Who we are looking for:
We are looking for you who have several years of experience in B2C marketing and campaign planning. You have a good understanding of digital marketing and passion to stay up to date with changes in digital platforms and new possibilities. You have excellent communication skills and can express yourself creatively.
As a person, you are a real team player with a service mindset and hands-on attitude. You speak and write fluent Swedish so that you can easily create marketing content. You are also proficient in English as a working language to communicate with colleagues.
For this role, you must have knowledge of Microsoft Office tools. You also have experience using different marketing tools, such as WordPress, GA4, Adobe Photoshop and Adobe Premier (or similar tools). It is a big plus if you have experience in the horticulture industry.


Work task:
Plan, manage and optimize
editorial calendar for different marketing channels
brand and tactical campaigns with external partners and Marketing Manager
Social media marketing and community engagement in co-operation with external partner
web site content and features, including SEO & SEM
influencer co-operations
Analyze marketing data and metrics to measure the effectiveness of marketing campaigns and follow-up competitor communication
Collaborate closely together with product management, sales and Trade Marketing Specialist to ensure the brand message is in line with our sales targets, supports product launches and is consistent across all channels
Plan and execute PR actions with external partner and manage company communication with Marketing Director
Communicate and report internal marketing activities



Requirements for employment:
have several years track record in B2C marketing and campaign planning
have a good understanding of digital marketing and its possibilities in creating demand
have excellent communication skills and are a creative writer
are skilled in project management, can create impact and get things done
are a real team player with a service mindset and can do attitude
have strong IT skills in Microsoft Office tools and experience in using marketing tools e.g. WordPress, GA4, Adobe Photoshop and Adobe Premier Pro (or similar)
speak and write fluent Swedish (ability to create marketing content) and English (as a working language to communicate within colleagues).



About the position:
Permanent employment, we apply 6 months of temporary employment (probationary period) before an agreement for permanent employment
Full time
Monthly salary
Access: immediately or according to agreement
Location: Hasselfors Gardens headquarters, Örebro, Fredsgatan 23. It is, however in this role, possible to work from home according to the Hasselfors Gardens hybrid working model (partly remotely).



Are you the one we are looking for?
Please send your resume in english. Last day to apply is 15/5. Applications are handled continuously, which means that the role may be filled before the last application date.


Do you have any questions?
If you have questions that are not answered by the ad, you are welcome to contact the responsible recruiter, Mathilda Sköldkvist Appelgren +46 70 211 00 79.