Marketing Specialist to AFRY X

About the job
AFRY has created a new unit, AFRY X, to excel in our digital offerings to our clients. In AFRY X we accelerate digital solutions, incubate new ideas and business models and host shared data driven platforms.
Do you like combining marketing and communication to boost sales? Are you motivated by hitting goals, KPIs and have a good understanding of UX and SEO?
We are now looking for a Marketing Specialist to AFRY X to increase our marketing for efficient and sales driven lead generation in our digital channels!
You will be part of the Communications Team and work with AFRY's digital accelerator, AFRY X, a major strategic investment of AFRY. You will build an internal network of communicators, marketers and sales people. As Marketing Specialist, you will contribute to the positioning of AFRY as the digital enabler, mainly through product marketing, digital marketing, connecting marketing and sales via our CRM system, LinkedIn and other digital tools.
You will together with the product and sales team develop and optimise content, execute campaigns and marketing activities, and set a structure with the business on the marketing goals.
You will work closely with the business, our experts and the sales organisation within AFRY X; as well as the Global Marketing Team and communication experts across countries and divisions.
You will report to Head of Communication at the Industrial & Digital Solutions Division, and a dotted line to COO at AFRY X and be located at AFRY headquarters in Solna.
Your main responsibilities

The overall goal is to market and position AFRY X and contribute to AFRY’s strategy of being the digital enabler
Develop and implement marketing plans
Oversee, optimise and develop marketing campaigns, assets and content driving leads
Support in production of marketing material in different formats for different platforms (e.g. brochures, videos, etc.)
Create content for the website and social media channels, including marketing automation, SEO and SEM activities
Copy for web and social media
Coordinate the branding and promotion of products
Plan, manage and execute events and activities for clients (webinars, exhibitions, e.g.)
Help the sales organisation reach new hights in the digital world of marketing


Who are you?
We are looking for a driven marketer and natural networker who enjoys applying communication to drive sales. As a person, you are brave, dare to challenge yourself and others, and take your own initiatives.
AFRY is an engineering and design company, so preferably you are interested in technology and digitalisation, its development and the impact it has on society. You know how to simplify complex messages and to make them more accessible.
To thrive at AFRY and in our team, you are self-sufficient and like to structure your working day yourself. You use your network and creativity to create the content and material that support our business and that show the value of our solutions. Your personality and your potential are important. If you do not meet all the requirements, but feel that this job has your name on it, get in touch! With the right attitude and a will to learn, we can be a perfect match.
Requirements

A handfull of years of working experience in a similar position
Experience in product marketing
Relevant higher education within marketing, media, communication or similar
Previous experience of working with web (development), marketing, social media
You know CMS, SEO, SEM, Google analytics, and Adobe package (PhotoShop, Première, InDesign) or similar
In-depth knowledge of Office
Speak and write both Swedish and English fluently
An advantage if you have worked with any of the fields of Infrastructure, Bioindustry, Food & Life Science and Clean Energy


We offer
We are looking for someone who wants to be part of AFRY’s success story. Are you passionate about digitalisation? Do you like to work together to find the best solution? Then we can offer you career opportunities in a modern workplace!   
The AFRY Group is ranked as one of Sweden’s most popular employer among engineers. At AFRY you will be involved in developing innovative and sustainable solutions within infrastructure, energy and industry. We are always looking for the sharpest skills that can create a future society together with us. We hope you will learn as much from us as we will learn from you.  
We want to create an inclusive culture where all forms of diversity are seen and build an inclusive company in a diverse world.   
You are welcome to submit your application! Selection and interviews are conducted continuously. Please note that we don´t accept applications via e-mail and that this recruitment process will be dormant during mid July until mid August.

About the company
AFRY is a European leader in engineering, design, and advisory services, with a global reach. We accelerate the transition towards a sustainable society.

We are 16,000 devoted experts in infrastructure, industry, energy and digitalisation, creating sustainable solutions for generations to come.

Making Future